Dr Justin Cohen
Senior Marketing Scientist
Justin’s expertise is in route-to-market decision making, emerging markets (in particular China), retailing, online advertising, and wine & food marketing. He has international experience both as a practitioner and researcher which helps him to provide transformational, evidence-based strategies for his clients.
Justin’s main research focus at the Institute is on the management and execution of numerous China-based projects. He is experienced in helping clients find ways to solve problems in emerging markets where data acquisition is a major challenge. He is a regular speaker at international wine trade conferences.
Academic Publications
A wine tourist behavioural model for Australian winery cellar doors, Tourism Analysis (forthcoming), 2015, Xiaoyu Chen, Professor Johan Bruwer , Justin Cohen & Steve Goodman
Optimising the impact of wine education on Asian consumers: training with Western or Chinese terminology, Wine and Viticulture Journal, May 2015. Armando Corsi, Justin Cohen and Larry Lockshin.
Wine choice drivers for Chinese wine drinkers…Is it a matter of where or what for?, Wine Business Monthly, May 2015. Armando Corsi. Larry Lockshin and Justin Cohen.
Beyond better wine: The impact of experiential and monetary value on wine tourists’ loyalty intentions, Asia Pacific Journal of Tourism Research, April 2015. Xiaoyu Chen, Steven Goodman, Professor Johan Bruwer and Justin Cohen.
What every wine brand needs to know about on-premise in China, Wine and Viticulture Journal, January 2015. Armando Corsi, Justin Cohen and Larry Lockshin.
Playing the long game in China: How the Chinese lexicon can support market development, Wine and Viticulture Journal, November 2014. Justin Cohen, Larry Lockshin and Armando Corsi.
Words are powerful: How are they used to describe wine in China, Wine and Viticulture Journal, September 2014. Armando Corsi, Justin Cohen and Larry Lockshin.
Forget special occasions, its time to relax in China, Wine and Viticulture Journal, July 2014. Justin Cohen, Larry Lockshin and Armando Corsi.
Chasing the dragon – A quality blend of food, wine, education and tourism is key(Link), The Australian Marketing Institute, Jasha Bowe and Justin Cohen.
Are Australian wines well known in China?Wine and Viticulture Journal, January 2014. Justin Cohen, Armando Corsi and Larry Lockshin.
Advertisements Just Aren’t Advertisements Anymore: A New Typology for Evolving Forms of Online ‘Advertising’(Link), Journal of Advertising Research, 2014. Colin Campbell, Justin Cohen and Junzhao Ma.
Food Packages and Communication through Typeface Design: The Exoticism of Exotypes, Food Quality and Preference, Elsevier, 2014. Franck Celhay, Jacqueline Boysselle and Justin Cohen.
Writing to Learn or Learning to Write: Is there a place for self-reported reviews in wine education?, Wine and Viticulture Journal, 2014. Justin Cohen, Armando Corsi and Larry Lockshin.
Abercrombie & #Fitchthehomeless, Ivey, 2013. Karen Robson, Justin Cohen and Colin Campbell.
Developing a Chinese Lexicon for Wine, Wine and Viticulture Journal, 2013. Armando Corsi, Justin Cohen and Larry Lockshin.
Optimising the Effect of Wine Education on Asian International Students, Wine and Viticulture Journal, 2013. Armando Corsi, Justin Cohenand Larry Lockshin.
A Better Understanding of the Structure of a Wine Market Using the Attribute of Variety, International Journal of Business & Globalisation, 2011. Justin Cohen, Larry Lockshin and Byron Sharp.
Hong Kong Disneyland: When Big Business Meets Feng Shui, Superstition and Numerology, International Marketing: An Asia Pacific Perspective by Fletcher and Brown, 2008. John Kweh and Justin Cohen.
