Dr Kelly Vaughan
Senior Marketing Scientist
Kelly joined the Institute in 2013 following ten years working within the marketing industry, in agency account service roles in Australia and the UK. During this time she delivered projects ranging from global product launches, to local advertising campaigns across many categories including FMCG, financial services, telecommunications, agriculture, retail and media industries.
Kelly’s research focuses on measuring advertising effectiveness and consumer-based brand equity, in particular mental availability. Kelly has used this knowledge to work with the Institute’s clients on brand health trackers and to deliver strategic insights.