Dr Kirsten Victory

Senior Marketing Scientist

Kirsten’s main research expertise is in product innovation and new products, and she counts category performance and Physical Availability among her other research interests. Her current research focuses on new product performance, specifically to understand how new product failure rates vary across conditions.

Kirsten has worked on a number of diverse projects, in areas such as Category Entry Points and Distinctive Asset measurement, for both Australian and international consumer goods brands. She has extensive experience in data analysis, data collection management and reporting.

Kirsten was awarded the Ehrenberg Scholarship in 2012.

@EhrenbergBasson Twitter

Now available as an eBook exclusively to Apple iBooks


The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.