Senior Marketing Scientist
Kirsten’s main research expertise is in product innovation and new products, and she counts category performance and Physical Availability among her other research interests. Her current research focuses on new product performance, specifically to understand how new product failure rates vary across conditions.
Kirsten has worked on a number of diverse projects, in areas such as Category Entry Points and Distinctive Asset measurement, for both Australian and international consumer goods brands. She has extensive experience in data analysis, data collection management and reporting.