Lena Zou-Williams

Marketing Scientist

Lena conducts research across multiple disciplines over Psychology, Neuroscience and Marketing. She has expertise in using biomarkers (such as eye-movement, heart rate and EEG) to examine advertisement effectiveness. Her research interests include visual processing/memory encoding of advertisement with cross-cultural comparisons.

Lena has extensive experience in research design, test programming, project management, statistical analysis and data reporting.

She has presented her research as a speaker at multiple international conferences and contributed to a number of journal publications.

Academic Publications

Chan, R.W., Alday, P.M., Zou-Williams,L., Lushington, K., Schlesewsky, M., Bornkessel-Schlesewsky, I., Immink, M., 2020, ‘Focused-attention meditation increases cognitive control during motor sequence performance: Evidence from the N2 cortical evoked potential’, Behavioural Brain Research

Zou-Williams, L., Bellman, S.,Nenycz-Thiel, M., Kohler, Varan., D, Bornkessel-Schlesewsky, I., 2020, ‘How do Chinese and Western viewers process ads?’ The Advertising Research Foundation AUDIENCExSCIENCE Conference

Zou-Williams, L., Bellman, S.,Nenycz-Thiel, M., Kohler, Bornkessel-Schlesewsky, I., 2019, ‘Cultural differences in attentional strategies of Australian and Chinese samples? An Electrophysiological and eye-tracking Investigation’, Australasian Cognitive Neuroscience Society (ACNS), Launceston, Australia

Cross, Z., Zou-Williams, L., Kohler, M., Schlesewsky, M., Helfrich, F.H., Gaskell, G., Knight, R.T., & Bornkessel-Schlesewsky, I., 2019, ‘Canonical frequency bands support sleep-based memory consolidation of a modified miniature language’, Society for Neuroscience (SfN), Chicago, US

Zou-Williams, L., Cross, Z., Kohler, M., Schlesewsky, M., & Bornkessel-Schlesewsky, I., 2018, ‘Encoding Efficiency of an Artificial Language Modulates Sleep-Related Memory Consolidation: Insights from ERPs. Australasian Cognitive Neuroscience Society (ACNS)’, Melbourne, Australia

Cross, Z., Zou-Williams, L., Kohler, M., Schlesewsky, M., & Bornkessel-Schlesewsky, I., 2018, ‘Sleep and Memory Consolidation of Higher-Order Language Combinatorics: Insights from Oscillatory Brain Activity’, Society for Neuroscience (SfN), San Diego, The United States

Rogers, D., Brooks, K., Zou-Williams, L., Finn, A., Schlesewsky, M., Ullsperger, M., & Bornkessel-Schlesewsky, I., 2018, ‘Autonomous system error or human error: brain responses differ depending on who we are observing. Australasian Cognitive Neuroscience Society (ACNS)’, Melbourne, Australia

Kyriaki, L., Luell, S., Zou-Williams, L., Alday, P., Kretzschmar, F., Schlesewsky, M., & Bornkessel-Schlesewsky, I., 2018, ‘Predicting prediction during reading: Eye-tracking and encephalography’, Australian Eye-Tracking conference, Macquarie University, Sydney, Australia

Zou L., Schlesewsky M., Bornkessel-Schlesewsky I., 2017, ‘Do L2 Speakers Use Predictive Coding During Non-Native Sentence Comprehension? An Electrophysiological Investigation on the Role of L2 Proficiency’, Australasian Cognitive Neuroscience Society (ACNS), Adelaide, Australia

Chan, R.W., Zou, L., Alday, P.A., Lushington, K., Schlesewsky, M., Bornkessel-Schlesewsky, I., & Immink, M.A., 2017, ‘Enhancing sequential action through single session meditation and training: Behavioural and neural correlates of meditation-facilitated motor sequence learning’, Frontiers in Human Neuroscience. Conference Abstract: ASP2017 – The 27th Annual Meeting of the Australasian Society for Psychophysiology, Sydney, Australia

Chan, R.W., Alday, P.A., Zou, L., Lushington, K., Schlesewsky, M., Bornkessel-Schlesewsky, I., & Immink, M.A., 2017, ‘A single-session of focused attention meditation increases the N200 ERP component during subsequent sequential action, after a brief period of meditation training’,  Australasian Cognitive Neuroscience Society (ACNS), Adelaide, Australia

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