Lucy Simmonds

Marketing Scientist

Lucy Simmonds has a background in science and health, including an Honours degree (University of Adelaide) and Graduate Diploma in Science Communication (The Australian National University). She holds a Graduate Certificate in Marketing (University of South Australia).

Lucy’s current research involves brand usage and advertising effectiveness. Her other research interests include consumer behaviour, social marketing and public health. Lucy has a number of publications in academic health journals.

Lucy has also been involved in Distinctive Assets projects for large brands and marketing promotions projects for FMCG brands in emerging markets.

Academic Publications

Middleton P, Crowther CA, Simmonds L. Different intensities of glycaemic control for pregnant women with pre-existing diabetes (review of interventions incl. 2010-2012) Cochrane Database of Systematic Reviews 2012, Issue 8.

Smithers LG, Collins CT, Simmonds LA, Gibson RA, McPhee A, Makrides M. Feeding preterm infants milk with a higher dose of docosahexaenoic acid than that used in current practice does not influence language or behavior in early childhood: A follow-up study of a randomized controlled trial. American Journal of Clinical Nutrition 2010; 91: 628-34.

Middleton P, Crowther CA, Simmonds L, Muller P. Different intensities of glycaemic control for pregnant women with pre-existing diabetes. Cochrane Database of Systematic Reviews 2010, Issue 9.

Collins CT, Smithers LG, Simmonds LA, Gibson RA, McPhee AJ, Makrides M Language and behaviour follow-up from the DINO (DHA for the improvement of neurodevelopmental outcome in preterm infants) Trial. In: 3rd Congress of the European Academy of Paediatric Societies, Copenhagen: Pediatric Research; 2010; 68(S1): P381.

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