Professor Magda Nenycz-Thiel

Senior Research Associate

Magda is a Senior Researcher at the Ehrenberg-Bass Institute and also manager of the Mars Marketing Laboratory, an ongoing R&D initiative developed for Mars Inc.

Magda’s areas of expertise are buying behaviour and brand equity of private label brands, category growth drivers, physical availability and e-commerce.

Magda regularly presents at domestic and international conferences to industry and academics, and to the Institute’s global Corporate Sponsors on various topics.

Academic Publications

Tanusondjaja, A., Nenycz-Thiel, M. and Kennedy, R. Applying Duplication Coefficient as Cross- Category Purchase Benchmark in Shopping Basket. second round of review at International Journal of Market Research (ABDC=B, FoR=1505)

Romaniuk, J. and Nenycz-Thiel, M. The effect of past buying on brand consideration for cell phone brands in emerging markets, under review at Journal Business Research (ABDC=A, FoR=1505, 1506, 1503)

1All journal rankings are based on the most recent ABDC Journal Quality List 2013. ERA 2012 ranking is added when ERA ranking classifies a journal lower than ABDC ranking.

Anesbury, Z., Nenycz-Thiel, M., Dawes, J. and Kennedy, R. How do shoppers behave online? An observational study of online grocery shopping patterns, under review in Journal of Consumer Behaviour (ABDC=B, FoR=1505)

Tanusondjaja, A., Nenycz-Thiel, M., Dawes, J. and Kennedy, R. Evaluating how product variants contribute toward market share and penetration, under review at Journal of Retailing and Consumer Services (ABDC=A, ERA=B, FoR=1505)

Romaniuk, J., Dawes, J. and Nenycz-Thiel, M. Modeling Share Change for Packaged Goods Brands in Emerging Markets, under review in Journal Business Research (ABDC=A, FoR=1505, 1506, 1503)

 

Nenycz-Thiel, M., Romaniuk J. and Sharp B. “Building Physical Availability” in How brands grow 2 (Book chapter submitted to Oxford University Press for publication in October 2015)

Nenycz-Thiel, M., Romaniuk J. and Sharp B. “Online shopping … is it different?” in How brands grow 2 (Book chapter submitted to Oxford University Press for publication in October 2015)

Stocchi, L., Driesener, C. and Nenycz-Thiel M. (2015) Brand image and brand loyalty: do they show the same deviations from a common underlying pattern? Journal of Consumer Behaviour DOI: 10.1002/cb.1522, in press (ABDC=B, FoR=1505)

Kennedy, R., Scriven, J. and Nenycz-Thiel, M. (2015) Can MAD replace significance tests? Comments on ’When “significant” is not significant’. International Journal of Market Research, 57 (3), 335-338 (ABDC=B, FoR=1505)

Dawes, J., Romaniuk, J. and Nenycz-Thiel, M. (2014) Generalizations regarding growth and decline patterns of manufacturer and store brands. Journal of Retailing and Consumer Services 21 (5), 725-734. (ABDC=A, ERA=B, FoR=1505)

Nenycz-Thiel, M. and Romaniuk J. (2014) The real difference between consumers’ perceptions of private labels and national brands. Journal of Consumer Behaviour, 13 (4), 262-269. (ABDC=B, FoR=1505)

Kennedy R., Scriven J. and Nenycz-Thiel, M. (2014) When “significant” is not significant. International Journal of Market Research, 56 (5), 591-607. (ABDC=B, FoR=1505)

Romaniuk, J. and Nenycz-Thiel, M. (2014) Measuring the strength of colour-brand name links. Journal of Advertising Research, 54 (3), 313-319. (ABDC=A, FoR=1505)

Dawes J. and Nenycz-Thiel, M. (2013) Comparing retailer purchase patterns and brand metrics for instore and online grocery purchasing Journal of Marketing Management, 30 (3-4), 364-382. (ABDC=A, FoR=1505)

Wheeler M., Sharp A. and Nenycz-Thiel, M. (2013) The Effect of Green Messages on Brand Purchase and Brand Rejection Australasian Marketing Journal, 21, 105-110. (ABDC=B, FoR=1505)

Uncles M., Kennedy R., Nenycz-Thiel, M., Kwok S. and Singh J.(2012) In 25 years, across 50 categories, user profiles for directly competing brands seldom differ: affirming Andrew Ehrenberg’s principles. Journal of Advertising Research, 52 (2), 252-261. (ABDC=A, FoR=1505)

Nenycz-Thiel, M., Beal, V., Ludwichowska-Alluigi, G. & Romaniuk, J., (2013), Investigating the accuracy of self-reports of brand usage behavior’, Journal of Business Research, 66 (2), 224-232. (ABDC=A, FoR=1505, 1506, 1503)

Nenycz-Thiel, M. and Romaniuk (2012) Value-for-Money Image of a Supermarket and its Private Labels. Australasian Marketing Journal, 20 (2), 171-177. (ABDC=B, FoR=1505)

Romaniuk J., Nenycz-Thiel, M. (2011) Behavioral brand loyalty and consumer brand associations. Journal of Business Research, 66, 67-72. (ABDC=A, FoR=1505, 1506, 1503)

Nenycz-Thiel, M., Romaniuk, J. (2011) The nature and incidence of private label rejection. Australasian Marketing Journal, 19 (2), 93-99. (ABDC=B, FoR=1505)

Dawes, J. and Nenycz-Thiel, M. (2011) Analyzing Intensity of Private Label Competition across Retailers. Journal of Business Research, 66 (1), 60-66. (ABDC=A, FoR=1505, 1506, 1503)

Nenycz-Thiel, M. (2011) Private labels in Australia – a case where retailer concentration does not predicate private labels share. Journal of Brand Management, 18, 624-633. (ABDC=A, ERA=B, FoR=1505)

Nenycz-Thiel, M., Sharp B., Romaniuk J. and Dawes J. (2010) Competition for retrieval between private label brands and national brands. Journal of Business Research, 63, 1142-1147. (ABDC=A, FoR=1505, 1506, 1503)

Nenycz-Thiel, M. and Romaniuk J. (2009) Perceptual categorization of private labels and national brands Journal of Product and Brand Management, 18 (4), 251-261. (ABDC=B, FoR=1505)

Nenycz-Thiel, M. and Romaniuk J. Buying of Private Labels Across Categories: How Far Is too far? In J. Martinez-Lopez et al. (eds.), Advances in National Brand and Private Label Marketing, Springer Proceedings in Business and Economics, 2015, DOI 10.1007/978 − 3 − 319 − 20182 − 5 − 4

Nenycz-Thiel, M. and Tringh J. Loyalty to Private Labels/National Brands and Prices Paid: Are Highly Loyal Customers Paying More? In J. Martinez-Lopez et al. (eds.), Advances in National Brand and Private Label Marketing, Springer Proceedings in Business and Economics, 2015 DOI 10.1007/978−3−319−20182−5−19

Sharp B., Bogomolova S., Livaditis, M. and Nenycz-Thiel, M., “Consumer Behaviour Business Buyer Behaviour” In Sharp Byron. Marketing: Theory, evidence, practice. South Melbourne: Oxford University Press, 2013.

Nenycz-Thiel, M. (2015) Research on National Brand and Private Label Marketing, International Conference on Research on National Brand and Private Label Marketing, Barcelona, Spain 24-26 June

Nenycz-Thiel, M. (2013) Private Label and Africa, World Retail Congress, Johannesburg, South Africa 4-6 November

Dawes J. and Nenycz-Thiel, M. (2015) A Simple Method to Examine Cross-Category Performance of Supermarket Retailers Recent Advances in Retailing and Consumer Services, Canada, Montreal 27-30 July

Romaniuk J,. Nenycz-Thiel, M.. (2014) Understanding Patterns of Brand Share Growth and Decline in Emerging Markets In conference proceedings: EMAC Spain, Valencia June 3-6

Nenycz-Thiel, M. and Romaniuk J. (2013) Cross-Category buying of private label brands: The influence of category similarity and brand tier In conference proceedings: EMAC Turkey. Istanbul 4-7 June

Ludwichowska, G., Nenycz-Thiel, M. and Romaniuk, J. (2012) Averaging: How to reduce the common response error to behavioural frequency questions in consumer surveys. In conference proceedings: EMAC Portugal, Lisbon 22-25 May

Nenycz-Thiel, M. and Romaniuk J. (2011) Private label perceptions and brand usage – application of prior knowledge In conference proceedings: Academy of Marketing, Liverpool 4-7 July

Nenycz-Thiel, M., Romaniuk, J. and Ludwichowska, G. (2011) The Accuracy of Self-Reported Category Buying Frequencies In conference proceedings: The Thought Leaders International Conference on Brand Management, Lugano 10-12 March

Dawes, J., Nenycz-Thiel, M. and Nehring A. (2010) How do private labels compete? In conference proceedings: The Thought Leaders International Conference on Brand Management, Lugano 18-20 April

Romaniuk J. and Nenycz-Thiel, M. (2010) Behavioural Brand Loyalty Measures and Consumer Responses to Brand Attributes In conference proceedings: The Thought Leaders International Conference on Brand Management, Lugano 18-20 April

Nenycz-Thiel, M. and Romaniuk J. (2009) Is a “premium” private label brand for a marketer seen as a “premium” by a consumer? The perceptual categorization of private label tiers. Association of Consumer Research Conference, Pittsburgh 22-25 Oct

Bogomolova S. and Nenycz-Thiel, M. (2008) Why not? The reasons for not considering a brand by non-brand users In conference proceedings: ICAR, Sydney 4-5 Dec

Nenycz-Thiel, M. and Romaniuk J. (2008) The nature and incidence of private labels rejection In conference proceedings: ANZMAC, Sydney 1-3 Dec

Nenycz-Thiel, M., Sharp B. and Romaniuk J. (2008) Competition for retrieval between private label brands and national brands In conference proceedings: The Thought Leaders International Conference on Brand Management, Birmingham, April

Nenycz-Thiel, M., Sharp B. and Romaniuk J. (2007) How do private labels compete with national brands in the consideration stage? In conference proceedings: ANZMAC, Otago 3-5 Dec

Romaniuk, J. and Nenycz-Thiel, M. (2007) The Stability of Consumer Cue Set Sizes for Super- market Brands In conference proceedings: EMAC, Iceland, Reykjavik 22-25 May

Nenycz-Thiel, M. and Romaniuk J. (2006) Consumer perceptions of private label brands In conference proceedings: ANZMAC, Brisbane 3-5 Dec

Sharp, A., Nenycz-Thiel, M., Wheeler, M., and Vennard, D., Sustainable Marketing Minus the

Myths, Ehrenberg-Bass Institute Report 68 for Corporate Members, February 2015

Anesbury, Z., Nenycz-Thiel, M., Kennedy, R., and Dawes, J., Shopping Takes Only Seconds … instore and online, Ehrenberg-Bass Institute Report 67 for Corporate Members, November 2014

Romaniuk, J., Nenycz-Thiel, M., and Truong, O., Do consumers reject brands?, Ehrenberg-Bass

Institute Report 61 for Corporate Members, December 2012

Romaniuk, J. and Nenycz-Thiel, M., Ten simple facts… about measuring and interpreting brand perceptions, Ehrenberg-Bass Institute Report 41 for Corporate Members, May 2007

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