Mason Whitmore

Marketing Scientist

Mason joined the Institute in 2022 as a Research Assistant, before becoming a Marketing Scientist in 2024. His current area of research investigates cannibalisation across brands and categories for portfolio management. Mason has experience in data coding, analysis and reporting, as well as experience working on research projects for the Institute’s commercial clients.

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.