Peilin Phua

Marketing Scientist

Peilin is a Marketing Scientist at the Ehrenberg-Bass Institute. Peilin’s main research interest is investigating the temporal aspects of brand loyalty. Her current research focus investigates the influence of childhood brand exposure on buying behaviour and brand recognition in adulthood.

Peilin is actively involved in various research projects for the clients at the Institute. She has extensive experience in quantitative analysis, questionnaire design, and brand health tracking.

Academic Publications

Phua, P, Page, B, & Bogomolova, S, 2015, ‘Validating Bluetooth logging as metric for shopper behaviour studies’, Journal of Retailing and Consumer Services, 22, 158-163.

Phua P, Kennedy R, Trinh G, Hartnett N, Page B, 2017 (Forthcoming), ‘Age of acquisition of brand names’, ANZMAC (Australian & New Zealand Marketing Academy), Melbourne.

Phua P, Kennedy R, Trinh G, Hartnett N, Page B, 2016, ‘Older consumers and long-established brands: Exploring the whys on their brand choices’, ANZMAC (Australian & New Zealand Marketing Academy), 5-7 December, Christchurch, New Zealand.

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