PJ Tan

Marketing Scientist

PJ joined the Institute in 2013 as a Marketing Scientist. Her research focuses on evaluating physical availability tactics for how to promote locally produced brands in-store. She has been involved in a wide range of research projects since joining the Institute and has expertise in in-store research. PJ is also part of a team that works on brand health tracking projects for large FMCG brands.

 

Academic Publications

Tan, P. J., Bogomolova, S, Corsi, A, Cohen, J, Sharp, A, & Lockshin, L, 2016, ‘The role and sales effectiveness of front vs. rear endcaps’, ANZMAC (Australia and New Zealand Marketing Academy) Conference, Christchurch, New Zealand.

Tan, P. J., Richards, N, Buckley, J, Loch, A, Lockshin, L, & Bogomolova, S, 2016, ‘Identifying the most effective way to promote a local product: A case study of olive oil’, International Social Marketing Conference, Wollongong, Australia.

Tan, P. J., Bogomolova, S, Corsi, A, Cohen, J, Sharp, A, & Lockshin, L, 2015, ‘Investigating sales uplift from endcaps located at different parts of a supermarket’, Australian & New Zealand Marketing Academy Conference, Sydney, Australia.

Tan, P.J., Bogomolova, S, 2015, ‘Consumer understanding of price promotion communication’, Association for Consumer Research (ACR), Asian Pacific Conference.

Tan, P.J., Bogomolova, S, 2013,‘Consumer literacy: how consumers understand price promotion signage?’ ANZMAC (Australia and New Zealand Marketing Academy).

Tan, P.J., Bogomolova, S, Dunn, S, Bxzjak-Mikic, M, 2013, ‘An investigation of patient satisfaction with ambulance services’, ANZMAC (Australia and New Zealand Marketing Academy)

 

Caruso, W, Bogomolova, S, Corsi, A, Cohen, J, Sharp, A, Lockshin, L, Tan, P.J, Forthcoming, ‘The real estate value of supermarket endcaps’. Journal of Advertising Research.

Tan, P. J., & Bogomolova, S, 2016, ‘A descriptive analysis of consumer’s price promotion literacy skills, International Journal of Retail & Distribution Management, 44(12), 1223-1244.

Tan, P.J., Bogomolova, S, Dunn, S, Bxzjak-Mikic, M, 2014, ‘Understanding the factor that influence patient satisfaction with the ambulance service’, Health Marketing Quarterly, 33(2), 163-180.

Tan, P.J., Bogomolova, S, Dunn, S, 2015, ‘Supermarket price deals: the good, the bad and the ugly’, The Conversation.

Tan, P.J., Bogomolova, S, Dunn, S, Bxzjak-Mikic, M, 2013, ‘Understanding the factor that influence patient satisfaction with the ambulance service’ Australasian Ambulance magazine – Focus on Research.

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