Professor Johan Bruwer

Senior Marketing Scientist

Johan specialises in wine marketing, winery business management and tourism.

He has published more than 150 research journal articles, book chapters, book reviews, editorials and research reports in the broader areas of marketing, consumer behaviour, tourism, hospitality management, and business management. Johan was appointed as a member of the 2018 ERA-REC: Economics and Commerce panel of the Australian Research Council. He was also awarded a researcher rating in the “internationally acclaimed researchers” category by the National Research Foundation.

Prior to commencing his academic career Johan gained experience in senior management positions in private industry, and established his own research consultancy business.

Johan maintains a strong industry focus and has developed and presented workshops and short training courses for industry partners throughout Europe, the Americas, Australasia and South Africa.

He is the Editor-in-Chief of the International Journal of Wine Business Research, and is a member of the American Marketing Association and the Australian and New Zealand Marketing Academy.

Academic Publications

L Meyer-Waarden, J Bruwer, JP Galan (2023), Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries, Journal of Retailing and Consumer Services 71, 103212

J Bruwer, J Cohen, C Driesener, A Corsi, R Lee, A Huang, L Lockshin (2023), Chinese wine consumers’ product evaluation: effects of product involvement, ethnocentrism, product experience and antecedents, Australasian Marketing Journal, 14413582231166066

ZW Anesbury, C Davies, C Driesener, B Page, L Greenacre, S Yang (2023), Death by 1000 ‘true fans’: Do marketing laws apply to music listening?, Journal of Consumer Behaviour 22 (1), 82-97

C Davies, B Page, C Driesener, Z Anesbury, S Yang, J Bruwer (2022), The power of nostalgia: Age and preference for popular music, Marketing Letters 33 (4), 681-692

AM Corsi, L Lockshin, J Louviere, J Cohen, J Bruwer (2022), Bridging the gap between trade operators and consumers to better understand the US wine market: A simultaneous application of discrete choice experiments, Industrial Marketing Management 106, 152-165

J Bruwer, J Cohen (2022), Craft beer in the situational context of restaurants: Effects of product involvement and antecedents, International Journal of Contemporary Hospitality Management 34

J Cohen, L Lockshin, A Corsi, J Bruwer, C Driesener, R Lee (2022), The China wine market: How wine is gaining cultural value in Chinese culture, The Routledge Handbook of Wine and Culture, 405-414

G Prayag, M Disegna, J Bruwer (2021), Do satisfied cellar door visitors want to revisit? Linking past knowledge and consumption behaviors to satisfaction and intention to return, Tourism Analysis 26 (2-3), 211-224

A Michelon, S Bellman, M Faulkner, J Cohen, J Bruwer (2020), A new benchmark for mechanical avoidance of radio advertising: Why radio advertising is a sound investment, Journal of Advertising Research 60 (4), 407-416

J Cohen, C Driesener, A Huang, L Lockshin, A Corsi, J Bruwer, R Lee (2020), The mental availability of different countries of origin in China, Wine & Viticulture Journal 35 (1), 68-69

P Piroth, E Rüger-Muck, J Bruwer (2020), Digitalisation in grocery retailing in Germany: an exploratory study, The International Review of Retail, Distribution and Consumer Research 30

L Lockshin, A Corsi, J Bruwer (2020), How wine and alcohol purchasing and consumption changed during COVID-19 isolation in Australia, Australian and New Zealand Grapegrower and Winemaker, 112-114

J Cohen, C Driesener, A Huang, L Lockshin, A Corsi, J Bruwer, R Lee (2020), China: Exploring media options to reach wine buyers in China, Wine & Viticulture Journal 35 (3), 68-69

I Onur, J Bruwer, L Lockshin (2020), Reducing information asymmetry in the auctioning of non-perishable experience goods: The case of online wine auctions, Journal of Retailing and Consumer Services 54, 102060

UR Orth, RC Crouch, J Bruwer, J Cohen (2020), The role of discrete positive emotions in consumer response to place-of-origin, European Journal of Marketing 54 (4), 909-934

J Cohen, C Driesener, A Huang, L Lockshin, A Corsi, J Bruwer, R Lee (2020), Exports: Where wine is bought in China and why it matters, Wine & Viticulture Journal 35 (2), 55-56

J Cohen, C Driesener, A Huang, L Lockshin, A Corsi, J Bruwer, R Lee (2019), What brings a Chinese alcohol drinker into the wine category?, Wine & Viticulture Journal 34 (1), 67-68

S Soleimani, J Bruwer, MJ Gross, R Lee (2019), Astro-tourism conceptualisation as special-interest tourism (SIT) field: A phenomonological approach, Current Issues in Tourism 22 (18), 2299-2314

HL Dang, E Li, I Nuberg, J Bruwer (2019), Factors influencing the adaptation of farmers in response to climate change: A review, Climate and Development 11 (9), 765-774

J Bruwer, E Rueger-Muck (2019), Wine tourism and hedonic experience: A motivation-based experiential view, Tourism and Hospitality Research 19 (4), 488-502

K Kelley, J Bruwer, J Zelinskie, D Gardner, R Govindasamy, J Hyde (2019), Wine consumers’ willingness to adopt environmentally friendly packaging practices at tasting rooms: An ECHAID analysis, British Food Journal 122 (1), 309-327

AM Corsi, L Lockshin, J Cohen, J Louviere, J Bruwer (2019), US Market: Driving the strategic growth of Australian wines in the US market-stage 3, Wine & Viticulture Journal 34 (4), 64-65

AM Corsi, L Lockshin, J Cohen, J Louviere, J Bruwer (2019), Wine exporting: Driving the strategic growth of Australian wines in the us market-stage 2, Wine & Viticulture Journal 34 (3), 54-55

J Bruwer, J Cohen, K Kelley (2019), Wine involvement interaction with dining group dynamics, group composition and consumption behavioural aspects in USA restaurants, International Journal of Wine Business Research 31 (1), 12-28

P Fieger, G Prayag, J Bruwer (2019), ‘Pull’motivation: an activity-based typology of international visitors to New Zealand, Current Issues in Tourism 22 (2), 173-196

KM Kelley, J Bruwer, J Zelinskie, DM Gardner, R Govindasamy, J Hyde (2019), Travel group member type effects in wine tourism: an ECHAID segmentation, Tourism Recreation Research 44 (1), 54-65

J Bruwer, J Cohen (2019), Restaurants and wine by-the-glass consumption: Motivational process model of risk perception, involvement and information-related behaviour, International Journal of Hospitality Management 77, 270-280

HL Dang, E Li, I Nuberg, J Bruwer (2018), Vulnerability to climate change and the variations in factors affecting farmers’ adaptation: A multi-group structural equation modelling study, Climate and Development 10 (6), 509-519

P Arsil, E Li, J Bruwer, G Lyons (2018), Motivation-based segmentation of local food in urban cities: A decision segmentation analysis approach, British Food Journal 120 (9), 2195-2207

J Bruwer, G Prayag, M Disegna (2018), Why wine tourists visit cellar doors: Segmenting motivation and destination image, International Journal of Tourism Research 20 (3), 355-366

Y Sheng Tey, M Brindal, E Li, G Gill, J Bruwer, AM Abdullah, A Radam (2018), Factors affecting the selection of information sources of sustainable agricultural practices by Malaysian vegetable farmers, Journal of Agricultural & Food Information 19 (2), 162-175

J Bruwer, P Campusano (2018), Restaurants and the bring-your-own-bottle of wine paradox: Involvement influences, consumption occasions, and risk perception, Journal of foodservice business research 21 (2), 121-138

S Yang, SL Yu, J Bruwer (2018), The effect of relational benefits in loyalty programmes: Evidence from Chinese milk formula customer clubs, Journal of Consumer Behaviour 17 (2), 211-220

J Bruwer, MJ Gross (2017), A multilayered macro approach to conceptualizing the winescape construct for wine tourism, Tourism Analysis 22 (4), 497-509

J Bruwer, E Li (2017), Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm, European Journal of Marketing 51 (9/10), 1552-1576

S Lee, J Bruwer, HJ Song (2017), Experiential and involvement effects on the Korean wine tourist’s decision-making process, Current Issues in Tourism 20 (12), 1215-1231

AM Azzurro, N Richards, J Bruwer (2017), What information sources do visitors use when planning to visit a winery’s cellar door?, Wine & Viticulture Journal 32 (5), 64-65

J Bruwer, A Joy (2017), Tourism destination image (TDI) perception of a Canadian regional winescape: a free-text macro approach, Tourism Recreation Research 42 (3), 367-379

AM Corsi, L Lockshin, J Cohen, J Louviere, J Bruwer (2017), US markets: Driving the strategic growth of Australian wines in the US market, Wine & Viticulture Journal 32 (4), 61-62

J Bruwer, E McCutcheon (2017), Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers, Asia Pacific Journal of Marketing and Logistics 29 (3)

D Roe, J Bruwer (2017), Self-concept, product involvement and consumption occasions: Exploring fine wine consumer behaviour, British Food Journal 119 (6), 1362-1377

J Cohen, A Corsi, L Lockshin, J Bruwer, R Lee (2017), China: What do ‘luxury’, ‘premium’ and ‘fine’ wine mean in China?, Wine & Viticulture Journal 32 (3), 63

J Bruwer, P Chrysochou, I Lesschaeve (2017), Consumer involvement and knowledge influence on wine choice cue utilisation, British Food Journal 119 (4), 830-844

J Bruwer, APP Arias, J Cohen (2017), Restaurants and the single-serve wine by-the-glass conundrum: Risk perception and reduction effects, International Journal of Hospitality Management 62, 43-52

J Cohen, A Corsi, L Lockshin, R Lee, J Bruwer (2017), China-this isn’t the time to pat ourselves on the back, Wine & Viticulture Journal 32 (2), 28-29

YS Tey, E Li, J Bruwer, AM Abdullah, M Brindal, A Radam, MM Ismail (2017), Factors influencing the adoption of sustainable agricultural practices in developing countries: A review, Environmental Engineering & Management Journal (EEMJ) 16

J Bruwer, MA Pratt, A Saliba, M Hirche (2017), Regional destination image perception of tourists within a winescape context, Current Issues in Tourism 20 (2)

J Bruwer, B Roediger, F Herbst (2017), Domain-specific market segmentation: a wine-related lifestyle (WRL) approach, Asia pacific journal of marketing and logistics 29 (1), 4-26

P Arsil, E Li, J Bruwer (2016), Using means-end chain analysis to reveal consumers’ motivation for buying local foods: An exploratory study, Gadjah Mada International Journal of Business 18 (3), 285-300

J Bruwer, MJ Gross, HC Lee (2016), Tourism Destination Image (TDI) Perception Within a Regional Winescape Context, Tourism Analysis: An Interdisciplinary Journal 21 (2), 173-187

X Chen, J Bruwer, J Cohen, S Goodman (2016), A wine tourist behavior model for Australian

winery cellar doors, Tourism Analysis: An Interdisciplinary Journal 21 (1), 77-91

X Chen, S Goodman, J Bruwer, J Cohen (2016), Beyond better wine: The impact of experiential and monetary value on wine tourists’ loyalty intentions, Asia Pacific Journal of Tourism Research 21 (2), 172-192

A Fontana, E Suwardi, JH Park, HJ Park, JS Cho, J Bruwer, E Li, P Arsil (2016), Gadjah Mada International Journal of Business Vol 18 No. 3

J Bruwer, L Pitt, PR Berthon (2016), Aesthetics, Ephemerality and the Luxury of Wine, International Journal of Wine Business Research 28 (2), 98-101

NR Verdonk, KL Wilkinson, J Bruwer (2015), Importance, use and awareness of South Australian geographical indications, Australian journal of grape and wine research 21 (3), 361-366

K Kelley, J Hyde, J Bruwer (2015), US wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition: A conjoint analysis, Asia Pacific Journal of Marketing and Logistics 27 (4), 516-534

J Bruwer (2015), Service performance and satisfaction in a South African festivalscape, Anatolia: An International Journal of Tourism and Hospitality Research 26

L Ovington, A Saliba, E McIntyre, J Bruwer (2015), Wine avoiders: Reasons why people avoid wine: Comparisons between consumers and non-consumers across five countries, Wine and Viticulture Journal 30 (4), 72

K Kelley, J Hyde, J Bruwer (2015), Usage rate segmentation: enriching the US wine market profile, International Journal of Wine Research, 49-61

L Ovington, A Saliba, J Bruwer (2015), Wine avoiders in five countries: Potential for adopting wine as an alcoholic beverage of choice, Wine and Viticulture Journal 30 (3), 72

J Bruwer, K Kelley (2015), Service performance quality evaluation and satisfaction in a USA wine festivalscape: Buying behavioural effects, International Journal of Event and Festival Management 6 (1), 18-38

AJ Saliba, J Bruwer, JB MacDonald (2015), Consumption metrics of chardonnay wine consumers in Australia, International Journal of Wine Research 7, 1-11

J Bruwer, L Lockshin, A Saliba, M Hirche (2015), Cellar door: Trial-purchase-repurchase of the brand: How does a cellar door visit impact future sales?, Wine and Viticulture Journal 30 (1), 56-59

HL Dang, E Li, I Nuberg, J Bruwer (2014), Vulnerability to climate change and the variations in factors affecting farmers’ adaptation in the Mekong Delta, Vietnam: a multi-group structural equation modelling study, Regional environmental change, 164-187

M Hirche, J Bruwer (2014), Buying a product for an anticipated consumption situation: Observation of high-and low-involved wine buyers in a retail store, International Journal of Wine Business Research 26 (4), 295-318

E Heyns, F Herbst, J Bruwer (2014), The relevance and acceptance of green wines in South Africa: some marketing insights, Journal of Wine Research 25 (4), 243-264

P Arsil, E Li, J Bruwer, G Lyons (2014), Exploring consumer motivations towards buying local fresh food products, British Food Journal 116 (10), 1533-1549

J Bruwer, L Lockshin, A Saliba, M Hirche (2014), The cellar door: cornerstone of the direct-to-consumer marketing channel, Australian and New Zealand Grapegrower and Winemaker, 22-26

H Le Dang, E Li, I Nuberg, J Bruwer (2014), Farmers’ perceived risks of climate change and influencing factors: a study in the Mekong Delta, Vietnam, Environmental management 54 (2), 331-345

H Le Dang, E Li, I Nuberg, J Bruwer (2014), Understanding farmers’ adaptation intention to climate change: A structural equation modelling study in the Mekong Delta, Vietnam, Environmental science & policy 41, 11-22

L Ovington, E McIntyre, A Saliba, J Bruwer (2014), Why do people avoid wine?, Wine and Viticulture Journal 29 (4), 63

J Bruwer, V Jiranek, L Halstead, A Saliba (2014), Lower alcohol wines in the UK market: some baseline consumer behaviour metrics, British Food Journal 116 (7), 1143-1161

J Bruwer, C Buller, AJ Saliba, E Li (2014), Country-of-origin (COO) brand loyalty and related consumer behaviour in the Japanese wine market, International Journal of Wine Business Research 26 (2), 97-119

J A. Engelbrecht, F Herbst, J Bruwer (2014), Region-of-origin (ROO) certification as marketing strategy in the South African wine market, International Journal of Wine Business Research 26 (2), 139-162

H Le Dang, E Li, J Bruwer, I Nuberg (2014), Farmers’ perceptions of climate variability and barriers to adaptation: lessons learned from an exploratory study in Vietnam, Mitigation and adaptation strategies for global change 19, 531-548

P Arsil, E Li, J Bruwer (2014), Perspectives on consumer perceptions of local foods: a view from Indonesia, Journal of International Food & Agribusiness Marketing 26 (2), 107-124

J Bruwer, N Burrows, S Chaumont, E Li, A Saliba (2014), Consumer involvement and associated behaviour in the UK high-end retail off-trade wine market, The International Review of Retail, Distribution and Consumer Research 24

H Dang, E Li, J Bruwer, I Nuberg (2014), Erratum to: Farmers’ perceptions of climate variability and barriers to adaptation: lessons learned from an exploratory study in Vietnam, Mitigation and Adaptation Strategies for Global Change 19 (5), 549-549

LD Hoa, E Li, I Nuberg, J Bruwer (2014), Farmers’ perceived risks of climate change and influencing factors: a study in the Mekong Delta, Vietnam. Environmental management 54 (2), 331-345

L Ovington, E McIntyre, AJ Saliba, J Bruwer (2014), Why do people avoid wine? Comparisons across Australia, Canada, United Kingdom, United States and India, Wine and Viticulture Journal 29 (4), 16

AM Crump, TE Johnson, SEP Bastian, J Bruwer, KL Wilkinson (2014), Consumers’ Knowledge of and Attitudes Toward the Role of Oak in Winemaking, International Journal of Wine Research 5, 21-30

YS Tey, E Li, J Bruwer, AM Abdullah, M Brindal, A Radam, MM Ismail (2014), The relative importance of factors influencing the adoption of sustainable agricultural practices: A factor approach for Malaysian vegetable farmers, Sustainability science 9, 17-29

J Bruwer (2014), Service quality perception and satisfaction: Buying behaviour prediction in an Australian Festivalscape, nternational Journal of Tourism Research 16 (1), 76-86

J Bruwer, M Coode, A Saliba, F Herbst (2013), Wine tourism experience effects of the tasting room on consumer brand loyalty, Tourism Analysis 18 (4), 399-414

IK Montgomery, J Bruwer (2013), Domain-specific consumer involvement in the US wine market, Journal of Food Products Marketing 19 (5), 439-462

OA Ogbeide, J Bruwer (2013), Enduring involvement with wine: predictive model and measurement, Journal of wine Research 24 (3), 210-226

J Bruwer, M Fong, A Saliba (2013), Perceived risk, risk-reduction strategies (RRS) and consumption occasions: roles in the wine consumer’s purchase decision, Asia Pacific Journal of Marketing and Logistics 25 (3), 369-390

JB MacDonald, AJ Saliba, J Bruwer (2013), Wine choice and drivers of consumption explored in relation to generational cohorts and methodology, Journal of Retailing and Consumer Services 20 (3), 349-357

J Bruwer, C Buller (2013), Product involvement, brand loyalty, and country-of-origin brand preferences of Japanese wine consumers, Journal of Wine Research 24 (1), 38-58

J Bruwer, C Rawbone-Viljoen (2013), BYOB as a risk-reduction strategy (RRS) for wine consumers in the Australian on-premise foodservice sector: Exploratory insights, International Journal of Hospitality Management 32, 21-30

I Santiago, J Bruwer, C Collins (2013), Sustainability Context and content in grapegrowing sustainability systems: a process, Wine and Viticulture Journal 28 (1), 54

A Saliba, L Ovington, CC Moran, J Bruwer (2013), Consumer attitudes to low alcohol wine: an Australian sample, Wine and Viticulture Journal 28 (2), 58-61

S Tey, Y-S., Li, E., Bruwer, J., Abdullah, A.M., Cummins, J., Radam (2013), A structured assessment on the perceived attributes of sustainable agricultural practices: A study for the Malaysian vegetable production sector,Asian Journal of Technology Innovation 21 (1), 120-135

J Bruwer (2013), Service quality perception and satisfaction in a New Zealand festivalscape: Buying behavior effects, Tourism Analysis: An Interdisciplinary Journal 18 (1), 61-77

Bruwer, J., Coode, M., Saliba, A.J. and Herbst, F. (2013). Wine tourism experience effects of the tasting room on consumer brand loyalty, Tourism Analysis: An Interdisciplinary Journal, 18(4),
399-414.

Bruwer, J., Lesschaeve, I. and Campbell, B.L. (2012). Consumption dynamics and demographics of Canadian wine consumers: Retailing insights from the tasting room channel, Journal of Retailing and Consumer Services, 19(1), 45-58.

Bruwer, J., Saliba, A.J. and Miller, B. (2011). Consumer behaviour and sensory preference differences: Implications for wine product marketing, Journal of Consumer Marketing, 28(1), 5-18.

Alant, K. and Bruwer, J. (2010). Winery visitation sets: Intra-regional spatial movement of wine tourists in branded wine regions, International Journal of Wine Business Research, 22(2), 191-210.

Bruwer, J. and Johnson, R. (2010). Place-based marketing and regional branding strategy perspectives in the California wine industry, Journal of Consumer Marketing, 27(1), 5-16.

Famularo, B., Bruwer, J. and Li, E. (2010). Region of origin as choice factor: Wine knowledge and wine tourism involvement influence, International Journal of Wine Business Research, 22(4), 362-385.

Bruwer, J. and Alant, K. (2009). The hedonic nature of wine tourism consumption: An experiential view, International Journal of Wine Business Research, 21(3), 235-257.

Lacey, S., Bruwer, J. and Li, E. (2009). The Role of perceived risk in wine purchase decisions in restaurants, International Journal of Wine Business Research, 21(2), 99-117.

McCutcheon, E., Bruwer, J. and Li, E. (2009). Region of origin and its importance among other choice factors in the wine buying decision-making of consumers, International Journal of Wine Business Research, 21(3), 212-234.

Bruwer, J. and Li, E. (2007). Wine-related lifestyle (WRL) segmentation: Demographic and behavioural effects, Journal of Wine Research, 18(1), 19-34.

Johnson, R. and Bruwer, J. (2007). Regional brand image and perceived wine quality: The consumer perspective, International Journal of Wine Business Research, 19(4), 276-297.

Bruwer, J. and Wood, G. (2005). The Australian online wine-buying consumer: Motivational and behavioural perspectives, Journal of Wine Research, 16(3), 193-211.

Alant, K. and Bruwer, J. (2004). Wine Tourism behaviour in the context of a motivational framework for wine regions and cellar doors, Journal of Wine Research, 15(1), 15-35.

Johnson, T.E. and Bruwer, J. (2004). Generic consumer risk-reduction strategies (RRS) in wine-related lifestyle segments in the Australian wine market, International Journal of Wine Marketing, 16(1), 5-35.

Bruwer, J. (2003). South African wine routes: Some perspectives on wine tourism industry structural dimensions and the wine tourism product, Tourism Management, 24(4), 423-435.

Johnson, T.E. and Bruwer, J. (2003). An empirical confirmation of wine-related lifestyle segments in the Australian wine market, International Journal of Wine Marketing, 15(1), 5-33.

Bruwer, J., Li, E. and Reid, M. (2002). Segmentation of the Australian wine market using a wine-related lifestyle approach, Journal of Wine Research, 13(3), 217-242.

Pitt, M., Bruwer, J., Nel, D. and Berthon, P. (1999). A framework for research in internal marketing and the study of service quality, Management Research News, 22(7), 1-11.

Bruwer, J. (1997). Solving the ideal tenant mix puzzle for a proposed shopping centre: A practical research methodology, Property Management, 15(3), 160-172.

J Cohen, C Driesener, A Huang, A Corsi, J Bruwer, R Lee, K Kilov, (2022), Applying the Mental Availability Framework to Country of Origin in the China Wine Market, 13th International Conference of the Academy of Wine Business Research, 157

J Cohen, C Driesener, A Huang, A Corsi, J Bruwer, R Lee, K Kilov (2022), Exploring the ‘Laws of Growth’in the China Wine Market, 13th International Conference of the Academy of Wine Business Research, 152

J Bruwer, J Cohen, K Kelley (2019), Product Involvement And Single-Serve Wine Consumption Metrics In USA Restaurants, 11th Academy of Wine Business Research (AWBR) Conference, 236-237

J Bruwer, M Sigala (2016), Winescape conceptualization using a ‘Back-to-Basics’ free-form approach to Tourism Destination Image (TDI) perception of wine tourists, Marketing in a Post-Disciplinary Era, Australian and New Zealand Marketing Academy Conference-ANZMAC 2016, 5-7 December

Stephen Jarrett, Wade Jarvis, J Bruwer (2016), Defining the luxury wine category via an assessment of price-tier perceptions, 9th Academy of Wine Business Research Conference: Wine Business Research that Matters

AM Manno, N Richards, J Bruwer (2016), Sources of Information Used by Wine Tourists Prior to Visiting an Australian Wine Region, 9th Academy for Wine Business Research (AWBR) International Conference, 608-620

X Chen, S Goodman, J Cohen, J Bruwer (2016), Wine tourists’ loyalty intentions: Toward an integrated behaviour model, 9th Academy of Wine Business Research (AWBR) International Conference, 502-509

M Sigala, J Bruwer (2016), Does location of origin differentiate wine tourists? Findings from McLaren Vale, Australia, 9th Academy for Wine Business Research (AWBR) International Conference, 621-634

R Capitello, L Agnoli, D Begalli, J Bruwer, A Saliba, B Miller, E Li, C Buller (2014), Understanding the wine consumption behaviour of Generation Y in Italy, Academy of Wine Business Research 8th International Conference 28 (30.06), 2014

J Cohen, E Cohen, J Bruwer (2013), Wine Tourism Preferences: Developing the Wine Tourism Offer in the Loire Valley, 7th Academy for Wine Business Research (AWBR) International Conference, 30

J Bruwer, I Lesschaeve, D Gray, VA Sottini (2013), Regional Brand Perception by Wine Tourists within a Winescape Framework, Academy of Wine Business Research Conference, 1-12

J Bruwer, L Lockshin, A Corsi, J Cohen, M Hirche (2016), Wine business research that matters, University of South Australia, Adelaide: Australia

H Le Dang, E Li, I Nuberg, J Bruwer (2014), Farmers’ assessments of private adaptive measures to climate change and influential factors: a study in the Mekong Delta, Vietnam, Natural hazards 71 (1), 385-401

J Bruwer, L Lockshin, A Saliba, MM Hirche (2014), Australian Wine Industry Cellar Door Research Study 2013, South Australia: Adelaide

J Bruwer (2014), consumer Behaviour Insights and Wine, Pearson France

I Santiago, J Bruwer, C Collins (2013), Context and content in grapegrowing sustainability systems: a process, Winetitles Pty. Ltd 28 (1), 54-55

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