Rashid Saeed

Marketing Scientist

Rashid Saeed joined the Ehrenberg-Bass Institute in 2020 as a Marketing Scientist after eleven years working as a marketing lecturer at Bahauddin Zakariya University, in Pakistan.

Rashid’s main research interest is consumer behaviour and brand management, with his current research focusing on advertising effectiveness and consumer behaviour.

He is actively involved in a diverse range of research projects for the clients at the Institute and has extensive experience in data collection, analysis and reporting.

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