Victoria Tait

Marketing Scientist

Victoria joined the Institute in 2021 as a Summer Vacation Scholar before becoming a Marketing Scientist. She has experience in data coding and analysis, literature search and summaries, as well as being involved in various research projects at the Institute. Victoria’s primary area of research is analysing the efficacy of brand purpose.

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.