“The first reason is that you have no control what they say. The second is that although they have a large audience, you need to realize how many brands they promote. There are a number of them, and your business will be just one of many.” said Australian Jenni Romaniuk in an interview with Hospodářské noviny.
It is the world’s leading marketing research centre for the Ehrenberg-Bass Institute, sponsored by major companies such as Coca-Cola and Facebook.
“Moreover, influencers primarily present themselves. They move from one order to another. I therefore wonder how to get them to cooperate on a long-term basis. I do not see any added value in them and I do not recommend it.” added the marketing expert.
Read the full article on Expres.
