China Wine Barometer


Investigators: Dr Armando Maria CorsiDr Justin CohenProf. Larry Lockshin

The China Wine Barometer (CWB) is a twice yearly tracking program that explores the evolution of wine buying/consumption behaviour across 9 major cities in China: Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Chongqing, Hangzhou, Wuhan and Shenyang. The CWB reports on the awareness, perceptions and buying habits of regular imported wine drinkers for Australian wine and its key global competitors. Insights from these reports can advise wine brands on how and where to enter and ultimately grow their brands in the China wine market.

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