Let's make one thing clear: Branding

Author: Lockshin, Larry

Abstract: According to Larry Lockshin, a clear brand story should be the basis for all marketing planning. It must be consistent among all people and marketing activities to be effective

Publication: WBM. Australia’s Wine Business Magazine, July 2013, pp. 34-36

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.