International Wine Marketing & Wine Tourism Database
Anything and everything you wanted to know about wine.
The only comprehensive resource for wine marketing literature.
An ideal research resource for academics, students and industry consultants to keep up to date with the latest knowledge in wine marketing, the International Wine Marketing & Wine Tourism Database combines all your research needs into one user-friendly search engine.
Unique in the field of Wine Marketing, the database contains over 8000 references for journal articles, trade publications, books, reports, conference papers and, government publications.
Search by keyword, author or title for academic resources covering all areas of wine marketing and wine development including business strategies, consumer choice behaviour, branding, tourism, health, supply chain management and export marketing strategies.
Complete citations include abstracts and keywords, with some full-text articles available. The database is regularly updated with the latest publications.