2016 Australian Wine Industry Marketing Conference
The Australian Wine Industry Marketing Conference brings wine business leaders and industry experts together to discuss the latest wine marketings insights and industry best practice.
The inaugural event, hosted by the University of South Australia Business School and the Ehrenberg-Bass Institute in 2016, centred around the theme “Success Through Smarter Marketing”.
Over 150 attendees gathered to hear the latest research and best practice in areas including: cellar door insights, direct sales. on-premise, retail, how wine brands grow, regional branding, digital / social, export marketing: China, US, UK and more (download the 2016 Program).
Thanks to our Sponsors
Thanks to our 2016 sponsors, the Wolf Blass Foundation and the Department of Primary Industries and Regions, South Australia for supporting this event. With their help we have produced a set of 10 videos to share the key findings from the conference.
Wine Industry conference video and echo recordings
These recordings of presentations from the 2016 Wine Industry Conference were filmed live and are unedited.
Please contact us if you have difficulty accessing any of the presentations.
Success in On-Premise
Australian on-premise insights
Peter McAtamney – Wine Business Solutions
Success in Off-Premise
Australian retail insights
Dr Armando Corsi – Ehrenberg-Bass Institute, UniSA