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Viral Marketing: the science of sharing
Dr Karen Nelson-Field talks about some of the research findings from her new book on video sharing
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Marcom11: Playground for Professionals
Prof Byron Sharp speaks at Marcom11 in Amsterdam
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Advertising Research
Rachel Kennedy discusses advertising and sales effectiveness with links to successful branding and pre-testing campaigns
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Marketer's False Assumptions of Niche Media
Prof Byron Sharp speaks at Brandworks