Video 0
What makes videos go viral?
Dr Karen Nelson-Field discusses which emotions drive video sharing on Facebook
Video Byron-2
Marcom11: Playground for Professionals
Prof Byron Sharp speaks at Marcom11 in Amsterdam
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Advertising Research
Rachel Kennedy discusses advertising and sales effectiveness with links to successful branding and pre-testing campaigns
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Marketer's False Assumptions of Niche Media
Prof Byron Sharp speaks at Brandworks
News and Press Releases

  • Loveless Future - Brand Loyalty

    09 May 2013

    In this article on brand loyalty from the Financial Mail website, Rita Doherty, Chief Strategic Officer at Draftcb SA talks about how most people do what others do when it comes to buying a particular brand and brand love has surprisingly little to do with it.
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  • Consumers don't fit into neat boxes

    01 April 2013

    In the first of his monthly colums for Admap, Professor Byron Sharp talks about how consumers do not fit into neat boxes when being targeted by advertisers.
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