Viral Marketing: the science of sharing
Dr Karen Nelson-Field talks about some of the research findings from her new book on video sharing
Dr Karen Nelson-Field talks about some of the research findings from her new book on video sharing
Marcom11: Playground for Professionals
Prof Byron Sharp speaks at Marcom11 in Amsterdam
Prof Byron Sharp speaks at Marcom11 in Amsterdam
Advertising Research
Rachel Kennedy discusses advertising and sales effectiveness with links to successful branding and pre-testing campaigns
Rachel Kennedy discusses advertising and sales effectiveness with links to successful branding and pre-testing campaigns
Marketer's False Assumptions of Niche Media
Prof Byron Sharp speaks at Brandworks
Prof Byron Sharp speaks at Brandworks