Kellogg’s CMO on why Ehrenberg-Bass is the only name in marketing science
Kellogg’s CMO, John Broome talks about the Institute in the latest episode of the Australian Association of National Advertisers’ Marketing Dividends series.
“Ehrenberg-Bass actually is the language of the C-suite. It does lean more towards the scientific, empirical, economic language that lends more credibility in the boardroom, we need to speak through that lens” – one of the many complimentary things John says.
Click here to watch.
