We can help you grow your brand.
Join Coca-Cola, Mars, Procter & Gamble, Red Bull and many other leading international brands by joining the Ehrenberg-Bass Institute Corporate Sponsorship Program. Learn More
The Corporate
Sponsorship Program
Access the multi-million dollar research budget of your dreams.
Gain exclusive access to the Institute’s groundbreaking research and transform your marketing practice. The Corporate Sponsorship Program pools contributions from leading brands like Coca-Cola, Procter & Gamble, Red Bull and Mars into the multi-million dollar research budget that every company dreams of.
“The Ehrenberg-Bass Institute actually is the language of the C-suite.
”Vice President Marketing ANZ, Unilever
Exclusive benefits for Corporate Sponsors:
- Smarter decision making and greater ROI for marketing spend
- In-house seminars and online resources to up-skill staff
- Exclusive access to decades of research via our website and app for sponsors
- Free consulting from a huge team of experts

Specialist Research Services
We offer a number of specialist services, including:
- Distinctive Assets Measurement
- Laws of Growth Analysis
- Brand Metrics Review
- Advertising/Media Spend Assessment
- Best Practice Media Planning Review
- Identifying & Prioritising Category Entry Points
- How Brands Grow – Live!
Our large team of marketing scientists have years of experience working with global brands, across a wide range of industries. We deliver insights that will help you achieve your goals and grow your brand.
Our Publications
Read our international bestseller: How Brands Grow.
“Until every marketer applies these learnings, there will be a competitive advantage for those who do.
”Chief Executive Officer, Nielsen
How Brands Grow and Marketing: theory, evidence, practice are available from major retailers internationally. Learn More
It’s time to talk to
the experts.
Meet our large team of Marketing Scientists.
View AllThe impact of evidence-based marketing.
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The world’s largest centre for research into marketing
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Over 60 marketing scientists in our team of experts
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Considered the authority on marketing by Fortune 500 companies
100000
More than 100,000 Copies of How Brands Grow sold worldwide
