PRE-ORDER NOW!!! Building Distinctive Brand Assets
By Jenni Romaniuk & Byron Sharp
Forthcoming: Oxford University Press, March 2018
This book is for anyone with a brand.
Building Distinctive Brand Assets explores strategy, tactics and insights from a wide range of asset types including celebrities, taglines, jingles and advertising based assets. Combining academic rigour and practical advice, this is a book you will return to again and again, as you face the ongoing challenges of today’s branding environment.
Pre-order now from:
- Amazon.co.uk
- Amazon.com
- The Book Depository (free shipping worldwide)
- Booktopia (Australia)
- Oxford University Press Australia
NEW!!! Marketing: Theory, Evidence, Practice - Second Edition
By Byron Sharp
Published: Oxford University Press, November 2018
Many textbooks are heavy on conceptual theory, and very light on evidence, and they neglect areas that are important to working managers. This textbook Marketing: Theory, Evidence, Practice provides scientific evidence, along with enlivening case studies, evidence based theory and practical guidelines.
This new edition includes: New chapters on selling and sales management, developing and implementing a marketing plan and social marketing, as well as new practitioner profiles and case studies.
Stockists include:
- Amazon UK
- Amazon US
- The Book Depository (free shipping worldwide)
- Booktopia.com.au (Australia)
- Kinokuniya (Singapore)
- Oxford University Press Australia
- Oxford University Press Global (UK)
- Oxford University Press Global (US)
eBooks
How Brands Grow Part 2
By Jenni Romaniuk & Byron Sharp
Published: Oxford University Press, October 2015
Following the success of international bestseller How Brands Grow comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2: Emerging Markets, Services, Durables, New and Luxury Brands, is about fundamentals of buying behaviour and brand performance. It provides a roadmap for brand growth, and improved marketing productivity.
Stockists include:
- BookDepository.com (free shipping worldwide)
- Amazon.com
- Amazon.co.uk
- Booktopia.com.au (Australia)
Translations
How Brands Grow
By Byron Sharp
Published: Oxford University Press, 2010
How Brands Grow: what marketers don’t know is based on decades of research that has progressively uncovered scientific laws about buying and brand performance. This book is the first to present these laws in context, and explore their meaning and marketing applications.
Stockists include:
- BookDepository.com (free shipping worldwide)
- Amazon.com
- Amazon.co.uk
- Booktopia.com.au (Australia)
Translations:
How Brands Grow eBook
By Byron Sharp
Published: Oxford University Press, 2014
A brand new e-book edition of How Brands Grow: what marketers don’t know is now on sale. Featuring new findings, new data and new examples.
How Brands Grow has sold over 70,000 copies worldwide, and was voted Best Marketing Book of the Summer 2013 by readers of AdvertisingAge.
The new edition is now available and can be bought exclusively on Apple iBooks.
Marketing: Theory, Evidence, Practice
By Byron Sharp
Published: Oxford University Press, 2012
Many textbooks are heavy on conceptual theory, and very light on evidence, and they neglect areas that are important to working managers. This textbook Marketing: Theory, Evidence, Practice provides scientific evidence, along with enlivening case studies, evidence based theory and practical guidelines.
Stockists include:
- BookDepository.com (free shipping worldwide)
- Amazon.com
- Amazon.co.uk
Viral Marketing: the science of sharing
By Karen Nelson-Field
Published: Oxford University Press (2013)
This is not your typical ‘How To Get Shared’ book. Using original research from more than 2 years of work, 5 different data sets, around 1000 videos and 9 individual studies Viral Marketing: the science of sharing offers solid advice on video sharing.
Stockists include:
- BookDepository.com (free shipping worldwide)
- Amazon.com
- Amazon.co.uk
Please get in touch for bulk purchase enquiries