AVAILABLE NOW: How Brands Grow Part 2

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By Jenni Romaniuk & Byron Sharp
Published: Oxford University Press, October 2015

Following the success of international bestseller How Brands Grow comes a new book that takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2: Emerging Markets, Services, Durables, New and Luxury Brands, is about fundamentals of buying behaviour and brand performance. It provides a roadmap for brand growth, and improved marketing productivity.

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How Brands Grow

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By Byron Sharp
Published: Oxford University Press, 2010

How Brands Grow: what marketers don’t know is based on decades of research that has progressively uncovered scientific laws about buying and brand performance. This book is the first to present these laws in context, and explore their meaning and marketing applications.

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How Brands Grow eBook

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By Byron Sharp
Published: Oxford University Press, 2014

A brand new e-book edition of How Brands Grow: what marketers don’t know is now on sale. Featuring new findings, new data and new examples.

How Brands Grow has sold over 60,000 copies worldwide, and was voted Best Marketing Book of the Summer 2013 by readers of AdvertisingAge.

The new edition is now available and can be bought exclusively on Apple iBooks.

Marketing: Theory, Evidence, Practice

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By Byron Sharp
Published: Oxford University Press, 2012

Many textbooks are heavy on conceptual theory, and very light on evidence, and they neglect areas that are important to working managers. This textbook Marketing: Theory, Evidence, Practice provides scientific evidence, along with enlivening case studies, evidence based theory and practical guidelines.

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Viral Marketing: the science of sharing

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By Karen Nelson-Field
Published: Oxford University Press (2013)

This is not your typical ‘How To Get Shared’ book. Using original research from more than 2 years of work, 5 different data sets, around 1000 videos and 9 individual studies Viral Marketing: the science of sharing offers solid advice on video sharing.

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Now available as an eBook exclusively to Apple iBooks

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.