How Brands Grow Part 2 - Revised edition!

By Jenni Romaniuk & Byron Sharp
Oxford University Press, September 2021 (Forthcoming)

Following the success of international bestseller How Brands Grow: what marketer’s don’t know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2 is about the fundamentals of buying behaviour and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters, new research on Physical Availability and Luxury Brands, and the addition of a new chapter “Getting down to Business-to-Business Markets”.

 

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Building Distinctive Brand Assets

By Jenni Romaniuk
Oxford University Press, March 2018

 

This book is for anyone with a brand. 

It is a book about future-proofing your brand’s identity. It will help you set up a long-term strategy to build your Distinctive Assets, and give you tips on how to protect them.

You’ll learn which branding strategies work, and which don’t, so you can take advantage of opportunities and avoid minefields.

Building Distinctive Brand Assets explores strategy, tactics and insights from a wide range of asset types including celebrities, taglines, jingles and advertising based assets. Combining academic rigour and practical advice, this is a book you will return to again and again, as you face the ongoing challenges of today’s branding environment.

 

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Marketing: Theory, Evidence, Practice - Second Edition

By Byron Sharp
Published: Oxford University Press, November 2018

Many textbooks are heavy on conceptual theory, and very light on evidence, and they neglect areas that are important to working managers. This textbook Marketing: Theory, Evidence, Practice provides scientific evidence, along with enlivening case studies, evidence based theory and practical guidelines.

This new edition includes: New chapters on selling and sales management, developing and implementing a marketing plan and social marketing, as well as new practitioner profiles and case studies.

 

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How Brands Grow Part 2

Final cover

By Jenni Romaniuk & Byron Sharp
Published: Oxford University Press, October 2015

Following the success of international bestseller How Brands Grow comes a new book that takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2: Emerging Markets, Services, Durables, New and Luxury Brands, is about fundamentals of buying behaviour and brand performance. It provides a roadmap for brand growth, and improved marketing productivity.

 

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Translations

 

How Brands Grow

HowBrandsGrow

By Byron Sharp
Published: Oxford University Press, 2010

How Brands Grow: what marketers don’t know is based on decades of research that has progressively uncovered scientific laws about buying and brand performance. This book is the first to present these laws in context, and explore their meaning and marketing applications.

 

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Marketing: Theory, Evidence, Practice

MarketingTheoryEvidencePractice

By Byron Sharp
Published: Oxford University Press, 2012

Many textbooks are heavy on conceptual theory, and very light on evidence, and they neglect areas that are important to working managers. This textbook Marketing: Theory, Evidence, Practice provides scientific evidence, along with enlivening case studies, evidence based theory and practical guidelines.

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