Building Distinctive Brand Assets
By Jenni Romaniuk
Oxford University Press, March 2018
This book is for anyone with a brand.
It is a book about future-proofing your brand’s identity. It will help you set up a long-term strategy to build your Distinctive Assets, and give you tips on how to protect them.
You’ll learn which branding strategies work, and which don’t, so you can take advantage of opportunities and avoid minefields.
Building Distinctive Brand Assets explores strategy, tactics and insights from a wide range of asset types including celebrities, taglines, jingles and advertising based assets. Combining academic rigour and practical advice, this is a book you will return to again and again, as you face the ongoing challenges of today’s branding environment.
Stockists include:
- Amazon.co.uk
- Amazon.com
- The Book Depository (free shipping worldwide)
- Booktopia (Australia)
- Oxford University Press Australia
Marketing: Theory, Evidence, Practice - Second Edition
By Byron Sharp
Published: Oxford University Press, November 2018
Many textbooks are heavy on conceptual theory, and very light on evidence, and they neglect areas that are important to working managers. This textbook Marketing: Theory, Evidence, Practice provides scientific evidence, along with enlivening case studies, evidence based theory and practical guidelines.
This new edition includes: New chapters on selling and sales management, developing and implementing a marketing plan and social marketing, as well as new practitioner profiles and case studies.
Stockists include:
- Amazon UK
- Amazon US
- The Book Depository (free shipping worldwide)
- Booktopia.com.au (Australia)
- Kinokuniya (Singapore)
- Oxford University Press Australia
- Oxford University Press Global (UK)
- Oxford University Press Global (US)
eBooks
How Brands Grow Part 2
By Jenni Romaniuk & Byron Sharp
Published: Oxford University Press, October 2015
Following the success of international bestseller How Brands Grow comes a new book that takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2: Emerging Markets, Services, Durables, New and Luxury Brands, is about fundamentals of buying behaviour and brand performance. It provides a roadmap for brand growth, and improved marketing productivity.
Stockists include:
- BookDepository.com (free shipping worldwide)
- Amazon.com
- Amazon.co.uk
- Booktopia.com.au (Australia)
Translations
How Brands Grow
By Byron Sharp
Published: Oxford University Press, 2010
How Brands Grow: what marketers don’t know is based on decades of research that has progressively uncovered scientific laws about buying and brand performance. This book is the first to present these laws in context, and explore their meaning and marketing applications.
Stockists include:
- BookDepository.com (free shipping worldwide)
- Amazon.com
- Amazon.co.uk
- Booktopia.com.au (Australia)
eBooks:
Translations:
Marketing: Theory, Evidence, Practice
By Byron Sharp
Published: Oxford University Press, 2012
Many textbooks are heavy on conceptual theory, and very light on evidence, and they neglect areas that are important to working managers. This textbook Marketing: Theory, Evidence, Practice provides scientific evidence, along with enlivening case studies, evidence based theory and practical guidelines.
Stockists include:
- BookDepository.com (free shipping worldwide)
- Amazon.com
- Amazon.co.uk
Please get in touch for bulk purchase enquiries