Our Corporate Sponsors are each on a journey to move step-by-step to evidence-based marketing. Each takes a different path depending on their corporate culture and motivation.
They are celebrating lower marketing costs, greater marketing effectiveness, and most importantly revenue growth.
Professor Byron Sharp, Institute Director and author of How Brands Grow
Benefits of Corporate Sponsorship
Only our Corporate Sponsors have access to all of our important research, our latest findings, as well as the support they need to apply it to their business.
Our groundbreaking research tackles some of the biggest questions in marketing, and provides evidence-based answers:
- How can advertising’s full effects be measured
- What is the best way to allocate investment across brands?
- When to advertise?
- When to price discount?
Corporate Sponsor Member’s Area
Online resources available exclusively to Corporate Sponsors provide access to decades of research: marketing commentary, reports, key findings, best practice, videos, Q&A, online courses and more.
Access the knowledge and advice of over 50 marketing specialists. Ask us about your marketing projects and plans. We can offer advice and guide you to useful resources.
New marketing knowledge
The latest developments in marketing knowledge. The latest research reports, new findings, useful articles and resources, and more – for you and your marketing team.
In-house marketing seminars
A Director or one of our senior researchers visit your team and present an in-depth, interactive seminar on a topic of your choice.
60+ Sponsor reports
We regularly publish easy-to-read reports to explain new findings. We highlight practical implications to guide decision making.