Celebrating 10 Years of How Brand Grow

This year marks the 10th anniversary of How Brands Grow: what marketers don’t know with over 100,000 copies sold. On release, it sparked controversy and curiosity from marketers worldwide.

How Brands Grow is based on decades of research that has progressively uncovered scientific laws about buying and brand performance. This book is the first to present these laws in context, and explore their meaning and marketing applications.

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.