28th of April 2020

Published by B&T See original article

Meet the B&T 30 Under 30 Marketing Finalists!

In these strange plague times, B&T is more determined than ever to unite the industry and revel in the glory of our industry’s best and brightest overachievers.

That’s why over the next few weeks we’ll be celebrating adland’s youngest and most talented individuals; that’s right, B&T‘s 30 Under 30 finalists.

There are 10 finalists in each category, and 10 categories overall. So, if you’re keen to see who made the ultimate list this year, now’s your chance. Let these individuals inspire you, make you seethe with jealousy and ultimately motivate you to do the best work you can, and enter the Awards in 2021.

Without further ado, here are the 10 Marketing finalists.

Emily Primavera. South Australian Tourism Commission

Starting out with a solid background in data and marketing science at the Ehrenberg-Bass Institute put Emily on a path and thirst for the power of data in marketing. With several internships under her belt, she found her way into the world of digital marketing. From here, she pioneered the use of social media advertising at People’s Choice Credit Union, launching the first social media advertising strategy.

Taking this experience onto the South Australian Tourism Commission (SATC), where there was previously no digital marketing or integrated strategy, Emily was instrumental in implementing a full marketing technology stack and have since led the audience, digital optimisation and digital media strategy. SATC was the first State Tourism Organisation (STO) to utilise marketing technology, and the most advanced in digital marketing strategy in the country.

Working with key travel partners across airlines, accommodation and online travel agents, she has initiated first in market digital focused marketing strategies, including leveraging first party data and audiences to drive results. She also worked with Facebook to implement the the first travel brand conversion study in Australia.

Read the full article in B&T.

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