Junkee will reveal the findings from its latest experiments and illustrate the benefits of the react-and-learn approach at the Mumbrella MSIX conference in November.
Read moreJenni Romaniuk, a research professor at Uni SA’s Ehrenberg-Bass Institute and author of Building Distinctive Brand Assets told news.com.au the spread stoush was “a bit of a mess” and it could ultimately be “bad news for Bega” if shoppers flocked back to the familiar Kraft name.
Read moreGSK has introduced a marketing capability programme – MIQ – as it looks to upskill staff around its new model for brand building and marketing in a digital world.
Read moreIndustry sage and psychologist Adam Ferrier has delivered what could best be described as an “advertising 101” lesson to conference delegates in Sydney.
Read moreFollowing a webinar presented via Warc in 2018, Professor Jenni Romaniuk answers common questions on brand identity.
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