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Effectiveness, innovation and the future of marketing: Marketing Week at The Festival of Marketing
This year’s Festival of Marketing will see our key editorial themes come to life across two days on the Marketing Week Strategy and Leadership stage and beyond – with the help of some of the biggest names in the industry.Read more
Is NPS truly ‘the growth marketer’s secret weapon’ or more ‘snake oil and fake science’?
Prof. Byron Sharp says, “The lesson for market researchers and insight directors is just how easy it is to make compelling slogans from incorrect findings." Indeed, NPS can be an example of businesses preferring to gauge what is cheap and easy to measure rather than what is actually important.Read more
Strategy is a luxury for small brands – focus on being better known
Small brands may have many of the same challenges as big brnads, but growing a startup is about entrepreneurship and sales, not marketing strategy.Read more