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Marketing: Hacking the Unconscious – Selling a Philosophy, Series 1, Episode 6

How does a product move beyond mere utility and come to embody a zeitgeist? And should "cool" brands aim to cultivate an air - and a consumer base - of loyal specialists - or make that "cool" available to a mass market? Nike insiders Scott Bedbury and Liz Dolan tell the turbulent story of the early Just Do It campaign - featuring divorces, serial killers, and a badly-translated Maasai warrior - whilst Rory speaks to marketing guru Byron Sharp and evolutionary psychologist Nichola Raihani about our desire to, as Apple once put, "Think Different”.

Mark Ritson to pick marketing excellence winner at Festival of Marketing

The Masters awards ceremony takes place the evening of 3 October ahead of The Festival of Marketing. The winner of Ritson’s award will be announced following his headline slot at the Festival, which takes place on 4 and 5 October at Tobacco Dock in London.

Ritson will go head to head with Professor Byron Sharp in one of the most important debates this year. Ritson will assess the impact of Sharp’s book ‘How Brands Grow’ and the areas where he believes it still falls short. Sharp will review the impact of his book seven years on and respond to Ritson’s rebuttal.

AANA: The Science Behind How Brands Grow

The Australian Association of National Advertisers (AANA) has released the latest episode of Marketing Dividends featuring Dr Byron Sharp, director of the Ehrenberg-Bass Institute at the University of South Australia Business School.

In the episode, Sharp discusses the science behind how brands grow and asserts that we are seeing the beginnings of a re-evaluation of the role and effectiveness of digital advertising.

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