If you need a marketing expert to comment on your story please contact us

A short comment on how digital brands grow

This piece is a response to the recently published WARC article ‘How digital brands test the limits of “How Brands Grow”’ by Tom Morton.
We now know that the scientific laws documented in How Brands Grow extend far beyond consumer products sold in supermarkets, pharmacies, and specialty stores.

image-description
@EhrenbergBasson Twitter
image-description

Now available as an eBook exclusively to Apple iBooks

image-description

The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.