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Can we get some perspective on brand purpose?

I can picture the industry’s own Anchorman-style scene now: Byron Sharp and the Ehrenberg Bass team circle Jim Stengel and his crew, “brand purpose? Brand ideals? It’s all bollocks. Brands grow through distinctiveness, mental and physical availability.”

Hey Siri … why is voice search overhyped?

Certainly, consumers are going to use voice commands more in the future. Voice assistants are literally being given away by Google (Google Assistant) and Amazon (Alexa), while Apple has integrated Siri into phones, watches, laptops, desktops and now their HomePod. But let’s stop and have a think about how what we already know about consumer behaviour and how that might translate to how people use voice assistants.

A Nation of Floozies

Ehrenberg-Bass’ Byron Sharp taught us all to give up on loyalty to grow a brand, but new research from Nielsen has revealed just how promiscuous we are when it comes to shopping around with brands.

Psychological Research Explains Why TV Viewing Is Higher than Ever

According to new research by London Business School professor Patrick Barwise and senior researchers Steven Bellman and Virginia Beal at the University of South Australia, it’s because TV viewing still meets our psychological needs to relax and escape, as well as being a much cheaper time filler than other activities, and is now more available than ever.

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