Ehrenberg-Bass News

Prof. Jenni Romanium discusses the factors to consider when creating the identity of a new brand launch.

Dr Cathy Nguyen explores the assumption that collaborating with a second brand produces cut through for both brands and suggests good practice for co-branding in advertising.

ThinkTV's Steve Weaver reflects on what he learned after meeting legendary adman Les Binet, the head of effectiveness at London's Adam & Eve DDB.

Shopping is something we all do, albeit some more reluctantly than others. But whether your shopping experience is a child-free challenge done with fierce determination, or a more leisurely occurrence seemingly done on autopilot, every shopper is at the mercy of the purposely designed shopping landscape ... or are they?

Junkee will reveal the findings from its latest experiments and illustrate the benefits of the react-and-learn approach at the Mumbrella MSIX conference in November.