‘Brain engine optimisation’ is the new search engine optimisation
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.
Read moreBrands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.
Read moreTake the viral success of Kate Bush’s 1980s classic Running Up That Hill as inspiration and heed the rallying call for continuous advertising.
Read moreBased on the premise that “memories generate sales”, new research from Ehrenberg-Bass urges B2B marketers to build “wider, fresher networks” by tapping into the power of category entry points.
Read moreThis piece is a response to the recently published WARC article ‘How digital brands test the limits of “How Brands Grow”’ by Tom Morton.
We now know that the scientific laws documented in How Brands Grow extend far beyond consumer products sold in supermarkets, pharmacies, and specialty stores.
Having won the Marketing Week Awards Grand Prix for its brand platform last year, our sponsor Direct Line has launched a new campaign to shift perceptions even further.
Read moreThe Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.