Ehrenberg-Bass News

"Companies investing in education have the greatest success!" says Magda Nienycz-Thiel interviewed by Marketing & Media.

After several years of fairs of types such as Fields, Binet and Sharp, advertisers now understand the importance of placing the majority of their media budget on long-term brand building. However, the industry is still stuck in old wheel tracks, writes Clear Channels Karl Höglund, who gives his best tips on how to trigger associations with your brand.

Companies that appeal to and bet on influencers throw money through the window. Working with them brings nothing. Jenni Romaniuk explains.

This in-depth look into the economics behind adspend relative to a company's growth is a must-read for anyone interested in the realities of advertising. It is not simply a luxury for the brands that can afford it; often it is the only way of surviving at all.

Unless marketers can embrace marketing as a ‘young science’ that needs to be nourished they will lose their influence at the top table, argues Professor Jenni Romaniuk.