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Don’t let your Santa pack ruin your Christmas!

The festive season is almost upon us. Yes, that time of year when retailers decorate stores and play Christmas carols on a continuous loop. Here we go again, the shelves are bursting with seasonal packaging, and many brand managers are planning and hoping for a spike in sales. But can your brand look festive and distinctive at the same time?

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.