Ehrenberg-Bass News

With interruptions to our way of life and changes to the way we socialise, many businesses are scrambling to figure out what this new world means for their own future. Senior Marketing Scientist at UniSA's Ehrenberg-Bass Institute, Dr Bill Page, says this is particularly true for local eateries, as Adelaide restaurants plead with the public to order takeaway or purchase gift vouchers to keep the industry alive during the COVID-19 pandemic.

Advertising avoidance may be lower on radio than is often assumed, according to a study focused on Canada that was published in the Journal of Advertising Research (JAR). Aaron Michelon, Steven Bellman, Margaret Faulkner, Justin Cohen and Johan Bruwer, all from the Ehrenberg-Bass Institute for Marketing Science, addressed this topic in A new benchmark for mechanical avoidance of radio advertising: Why radio advertising is a sound investment.

In these strange plague times, B&T is more determined than ever to unite the industry and revel in the glory of our industry’s best and brightest overachievers. Starting out with a solid background in data and marketing science at the Ehrenberg-Bass Institute put Emily on a path and thirst for the power of data in marketing.

The Ehrenberg Bass Institute has shown that most online shoppers are also offline shoppers of the same retailer, but they are also more likely to shop at rival retailer’s e-commerce offerings – a practice that will only have grown as they experience shortages of items from toilet paper to pasta.

The Ehrenberg Bass Institute have repeatedly demonstrated that effective targeting is like salt - a little bit can improve things, but too much is bad for your health. TV and other broadcast media essentially have a salt ration built in, no matter how hard you try and target it will end up being fairly broad (addressable TV aside).