Ehrenberg-Bass News

Half of young Australians choose the bank their parents use, bringing a whole new meaning to the phrase ‘bank of mum and dad,’ a new survey has found. The survey, carried out by Credit Union Australia (CUA), found that 50% of Australians between the ages of 18 and 24 opt for the institution that their parents bank with, while almost the same percentage of Aussies (46%) overall felt their upbringing did not make them financially savvy.

Coordinated by Wine Australia and supported by Australian Grape and Wine, Future Leaders is a professional and personal development program that invests in the next generation of Australia’s wine sector leaders so they are prepared for the challenges facing the sector and can be catalysts for innovative change.

The rising popularity of Clive Palmer’s United Australia Party (UAP) in recent weeks has left political commentators scratching their heads. But should we be surprised by UAP’s sudden upswing amongst Australian voters? Or, considering what we know about advertising, brand growth and building mental availability, is this just the result of a well executed marketing campaign?

This Woolworths is so small and behind the times, it doesn’t even say Woolies on the store. It’s a mystery why it even exists. Branding expert Professor Jenni Romaniuk from Uni SA’s Ehrenberg-Bass Institute told news.com.au there was “no right answer” as to whether a public facing company should operate under one or multiple names.

Professor Malcolm Wright has been appointed to the MSA Charitable Trust Chair in Marketing, one of two endowed chairs at the Massey Business School funded by business consultant, philanthropist and Massey University alumnus Matthew Abel.