Ehrenberg-Bass News

We've cast a net off the coast of Adelaide this week to catch one of the globe's greatest researchers and sci-fi fans, Jenni Romaniuk. Jenni is Research Professor and Associate Director (International) at the conveyor belt to marketing stars, the Ehrenberg-Bass Institute, where she has advised many of the world's biggest brands.

There are reams of case studies, meta-analysis, books and tedious PowerPoint presentations on best practice in advertising effectiveness. But there’s a yawning gap in practical and academic advice when it comes to effectiveness insights for scale-up companies.

With interruptions to our way of life and changes to the way we socialise, many businesses are scrambling to figure out what this new world means for their own future. Senior Marketing Scientist at UniSA's Ehrenberg-Bass Institute, Dr Bill Page, says this is particularly true for local eateries, as Adelaide restaurants plead with the public to order takeaway or purchase gift vouchers to keep the industry alive during the COVID-19 pandemic.

Advertising avoidance may be lower on radio than is often assumed, according to a study focused on Canada that was published in the Journal of Advertising Research (JAR). Aaron Michelon, Steven Bellman, Margaret Faulkner, Justin Cohen and Johan Bruwer, all from the Ehrenberg-Bass Institute for Marketing Science, addressed this topic in A new benchmark for mechanical avoidance of radio advertising: Why radio advertising is a sound investment.

In these strange plague times, B&T is more determined than ever to unite the industry and revel in the glory of our industry’s best and brightest overachievers. Starting out with a solid background in data and marketing science at the Ehrenberg-Bass Institute put Emily on a path and thirst for the power of data in marketing.