Professor Magda Nenycz-Thiel from the world-famous Ehrenberg-Bass Institute for Marketing Science explains which 3 basic laws of brand growth marketers should keep in mind in today's complex times. See in a short interview for the MARKETERIS.sk portal
Read moreIn this article, new research presented by Alicia Barker at the Ehrenberg-Bass Institute's 2023 Mental and Physical Availability Summit is highlighted, which challenges the idea that a brand can differentiate itself through strongly messaging a single attribute.
Read moreDon't believe me, trust science - it leads to smarter decisions, says Jenni Romaniuk in an interview for MAM. A professor from the Ehrenberg-Bass Institute and a leading expert on brand value spoke at the Brand Management conference after four years.
Read moreJarod Walter (lead image) is a marketing scientist at Adelaide’s Ehrenberg-Bass Institute for Marketing Science. In this guest post, Walter takes the guess work out for marketer’s struggling with channel fragmentation…
Read moreThe return follows research by The Ehrenberg Bass Institute for Marketing Science and SoundOut on behalf of Direct Line. It found that 79% of British consumers were familiar with the sonic logo.
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