Do you know the strength of your brand elements?

Brand elements and distinctive assets play and important role in determining a brand’s long-term health. These elements should be nurtured over time and not left to chance or intuition.

The Ehrenberg-Bass Institute has an empirically validated approach to assessing the strength of potential distinctive assets.

Take guesswork out of the equation and let our team analyse your brand’s distinctive assets. 

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Distinctive Assets

Interested in measuring your Distinctive Assets?

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Now available as an eBook exclusively to Apple iBooks

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.