Do you know the value of your brand elements?
Distinctive assets play an important role in building a brand’s Mental and Physical Availability. These elements should be developed and protected over the long-term and not left to chance or intuition.
The Ehrenberg-Bass Institute has an empirically validated approach to assessing the strength of potential distinctive assets.
Take guesswork out of the equation and let our team measure and advise on your brand’s current and potential distinctive assets.