Alicia Barker

Senior Marketing Scientist

Alicia’s research specialisations are small brand performance, category performance, and Mental Availability. Her current research focus is understanding how categories compete in the minds of consumers.

Alicia is experienced in facilitating both Category Entry Point and Distinctive Asset measurement studies. She has worked with a broad range of local and global companies, across consumer-packaged goods, B2B and service categories.

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.