Alicia Barker

Marketing Scientist

Alicia joined the Institute in 2018 as a Research Assistant, before becoming a Marketing Scientist in 2019. She has experience in a range of areas, including data coding and analysis, literature search and summaries, as well as proof-reading and editing of academic papers and reports for industry.

Alicia’s main area of research is brand growth; with her current study reviewing the performance of brand health metrics, and investigating the predictive or lagging nature of these variables.

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The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.