Dr Lara Stocchi

Senior Marketing Scientist

Lara’s primary research focus is digital marketing, specifically the Laws of Growth analysis for mobile apps and social media. She has extensive skills and expertise in areas including consumer buying behaviour and consumer memory. Other areas of research interest include branding and the measurement of brand performance.
Lara’s research has been published in the European Journal of Marketing, Psychology and Marketing, the Journal of Advertising Research, the Journal of Marketing Management and the Journal of Product and Brand Management. She has managed large research projects in Europe and Australia.

Academic Publications

Stocchi, L., Pourazad, N. and Michaelidou N. (2020) “Identification of Two Decision-Making Paths Underpinning the Continued Use of Branded Apps”, Psychology & Marketing, (ahead of print, DOI: https://doi.org/10.1002/mar.21385), ABDC A

Stocchi, L., Ludwichowska, G., Fuller, R. and Gregoric A. (2020) “Customer-Based Brand Equity for Branded Apps: A Simple Research Framework”, Journal of Marketing Communications, (ahead of print, DOI: https://doi.org/10.1080/13527266.2020.1752775), ABDC B

Dawes, J., Stocchi, L. and Dall’Olmo-Riley, F. (2020) “Overtime variation in individual customer satisfaction scores”, International Journal of Market Research, 62 (3), 1-10, ABDC A

Stocchi, L., Michaelidou, N. and Micevski, M. (2019) “Drivers and Outcomes of Branded Mobile App Usage Intention”, Journal of Product and Brand Management, 28(1), 28-49, ABDC A

Stocchi, L., Michaelidou, N., Micevski, M. and Pourazad, N. (2018) “The Rules of Engagement: How to Motivate Consumers to Engage with Branded Mobile Apps”, Journal of Marketing Management, 34 (13-14), 1196-1226, ABDC A

Stocchi, L., Pare, V., Fuller, R. and Wright, M. (2017) “The Natural Monopoly effect in brand image associations”, Australasian Marketing Journal, 25(4), 309-316, ABDC A

Stocchi, L. and Fuller, R. (2017) “A comparison of Customer Based Brand Equity strength”, Journal of Product and Brand Management, 26(5), 453-468, ABDC A

Stocchi, L., Guerini, C. and Michaelidou, N. (2017) “When Are Apps Worth Paying For? An Analysis of the Market Performance of Mobile Apps”, Journal of Advertising Research, 57(3), 260-271, ABDC A

Stocchi, L., Hart, C. and Haij, I. (2016) “Understanding the Town Centre Customer Experience (TCCE)”, under review, Journal of Marketing Management, 32 (17-18), 1562-1587, ABDC A

Stocchi, L., Wright, M. and Driesener C. (2016) “Why familiar brands are sometimes harder to remember”, European Journal of Marketing, 50 (3/4), 621-638, ABDC A*

@EhrenbergBasson Twitter

Now available as an eBook exclusively to Apple iBooks


The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.