Dr Nick Danenberg
Manager: Special Projects
Dr Nick Danenberg is Manager, Special Projects and a Senior Marketing Scientist at the Ehrenberg-Bass Institute.
Nick is a founding researcher at the Ehrenberg-Bass Institute. And leads the Data Science and Analytics team at the Institute.
He was previously R&D Manager with online marketing agency e-Channel Search Dynamic Creative before re-joining the Institute in 2015.
Dr Danenberg has conducted major research projects for government agencies and large corporations globally.
His research focuses on the application of big data, cloud-based data warehousing and deriving insights through business intelligence and data analytics. He has also published on advertising and media effectiveness, targeting and loyalty.