Dr Nicole Hartnett

Senior Marketing Scientist

Nicole is an advertising and media researcher with a particular interest in how to design effective advertising content.

Her expertise spans advertising measurement, management and decision making, distinctive brand assets, brand performance metrics and consumer behaviour. She has published in international journals including the Journal of Advertising, Journal of Advertising Research, and the European Journal of Marketing. Nicole also has extensive experience conducting research projects for the Institute’s sponsors across industries and markets, and regularly presents seminars and workshops on various marketing topics.

Nicole was awarded the Ehrenberg Scholarship in 2005.

Academic Publications

Phua, P., Page, B., Trinh, G., Kennedy, R. and Hartnett, N. (2020), ‘Examining Older Consumers’ Loyalty Towards Older Brands in Grocery Retailing’, Journal of Retailing and Consumer Services, 52(1), ABDC A.

Bellman, S., Nenycz-Thiel, M., Kennedy, R., Hartnett, N. and Varan, D. (2019), ‘Best Measures of Attention to Creative Tactics in TV Advertising’, Journal of Advertising Research, 59(3), pp. 295-311, ABDC A.

Kennedy, R. and Hartnett, N., (2018), ‘Marketing is Scrambled: All Evidence-Based Theorists Are Invited to Breakfast’, Australasian Marketing Journal, vol. 26, no. 4, pp. 303-306.

Dawes, J., Bond, A., Hartnett, N., & Sharp, B., (2017), ‘Does Double Jeopardy Apply Using Average Spend Per Buyer as the Loyalty Metric?’, Australasian Marketing Journal, vol. 25, no. 4, pp. 261-268.

Romaniuk, J. and Hartnett, N., (2017), ‘The Relative Influence of Advertising and Word of Mouth on Viewing New Season Television Programmes’, European Journal of Marketing, vol. 51, no. 1, pp. 65-81.

Hartnett, N., Kennedy, R., Sharp, B., and Greenacre, L., (2016), ‘Marketers’ Intuitions about the Effectiveness of Advertisements’, Journal of Marketing Behavior, vol 2, no. 2/3, pp.177-194.

Hartnett, N., Romaniuk, J., and Kennedy, R., (2016), ‘Comparing Direct and Indirect Branding in Advertising’, Australasian Marketing Journal, vol 24, no. 1, pp. 20-28.

Sharp, B. and Hartnett, N., (2016), ‘Generalisability of Advertising Persuasion Principles’, European Journal of Marketing, vol. 50, no. 1/2, pp. 301-305.

Hartnett, N., Kennedy, R., Sharp, B., and Greenacre, L., (2016), ‘Creative That Sells: How Advertising Execution Affects Sales’, Journal of Advertising, vol. 45 no. 1, pp. 102-112.

Kennedy, R., Sharp, B. and Hartnett, N., (2017), ‘Advertising Marketing: Theory, Evidence, Practice, 2nd Ed.’, Oxford University Press, Australia, pp. 438-493.

Nelson-Field, K., Taylor, J. and Hartnett, N., (2013), ‘The Pay Off, Viral Marketing: The Science of Sharing’, Oxford University Press, Australia, pp. 69-78.

Romaniuk, J. and Hartnett, N. (2013), ‘More Than Just a Pretty Face: The Marketing Role of Colours, Fonts, and Logos’, Research Design for Business, vol. 1, pp. 176-185.

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