Professor Philip Stern
Professor of Marketing
Philip is a Professor of Marketing at the University of South Australia and the University of Exeter Business School. He has been associated with the Institute since its establishment and is currently the Chair of the European Advisory Board. He regularly visits the Institute to conduct research projects with the team and actively presents seminars to Corporate Sponsors.
Philip is currently involved in a wide variety of market research projects such as gender and brand loyalty and patterns of Charity support. His research has been published in the Journal of Business Research, the Journal of Advertising Research and the Australasian Marketing Journal.
Academic Publications
Stern, P., Keeling, D., Rigby, M., De Ruyter, K. and Bove, L., 2019, ‘Marketing as an Integrator in Integrated Care’, European Journal of Marketing
Stern, P., D, Sitta, D. and Faulkner, M., 2018, ‘What can the Brand Manager Expect from Facebook?’, Australasian Marketing Journal, Vol 26, No 1, 17-22
Stern, P., Faulkner, M. and Romaniuk, J., 2016, ‘New versus frequent donors: Exploring the behaviour of the most desirable donors’, Australasian Marketing Journal, Vol 24,3, 198-204
Stern, P., Nikolopoulos, K., Buxton, S., and Khamash, M., 2016, ‘Forecasting Branded and Generic Pharmaceuticals’, International Journal of Forecasting, 32, 344–357
Stern, P., Wright, M., 2016, ‘The adoption of new prescription drugs is strongly associated with prior category prescribing rate’ International Journal of Research in Marketing
Stern, P., Wright, M., 2015, ‘Forecasting New Product Trial with Analogous Series’, Journal of Business Research, 68, 1732–1738
