Professor Philip Stern
Senior Marketing Scientist/Adjunct
Philip is a Senior Marketing Scientist/Adjunct at the University of South Australia and Emeritus Professor of Marketing at the University of Exeter Business School. He has been associated with the Institute since its establishment, and is currently the Chair of the European Advisory Board. He regularly visits the Institute to conduct research projects with the team and presents seminars to Ehrenberg-Bass Sponsors.
Philip is currently involved in a wide variety of research projects such as gender and brand loyalty and innovative pharmaceutical prescribing. His research has been published in many journals including Management Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Advertising Research and the Australasian Marketing Journal.
Academic Publications
Stern, P., Keeling, D., Rigby, M., De Ruyter, K. and Bove, L., 2019, ‘Marketing as an Integrator in Integrated Care’, European Journal of Marketing
Stern, P., D, Sitta, D. and Faulkner, M., 2018, ‘What can the Brand Manager Expect from Facebook?’, Australasian Marketing Journal, Vol 26, No 1, 17-22
Stern, P., Faulkner, M. and Romaniuk, J., 2016, ‘New versus frequent donors: Exploring the behaviour of the most desirable donors’, Australasian Marketing Journal, Vol 24,3, 198-204
Stern, P., Nikolopoulos, K., Buxton, S., and Khamash, M., 2016, ‘Forecasting Branded and Generic Pharmaceuticals’, International Journal of Forecasting, 32, 344–357
Stern, P., Wright, M., 2016, ‘The adoption of new prescription drugs is strongly associated with prior category prescribing rate’ International Journal of Research in Marketing
Stern, P., Wright, M., 2015, ‘Forecasting New Product Trial with Analogous Series’, Journal of Business Research, 68, 1732–1738
