Over 60 Marketing Scientists.

D Corkindale, M Neale, S Bellman (2023), Product Placement and Integrated Marketing Communications Effects on an Informational TV Program, Journal of Advertising 52 (1), 75-93

ZW Anesbury, S Bellman, C Driesener, B Page, B Sharp (2022), Ageism kills brands, Australasian Marketing Journal 30 (4), 364-370

B Wooley, S Bellman, N Hartnett, A Rask, D Varan (2022), Influence of dynamic content on visual attention during video advertisements, European Journal of Marketing 56 (13), 137-166

S Bellman, RF Potter, JA Robinson, D Varan (2021), The effectiveness of various video ad-choice formats, Journal of Marketing Communications 27 (6), 631-650

S Bellman, S Arismendez, D Varan (2021), Can muted video advertising be as effective as video advertising with sound?, SN Business & Economics 1 (1), 27

A Michelon, S Bellman, M Faulkner, J Cohen, J Bruwer (2020), A new benchmark for mechanical avoidance of radio advertising: Why radio advertising is a sound investment, Journal of Advertising Research 60 (4), 407-416

S Bellman, V Beal, B Wooley, D Varan (2020), Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online, Journal of Business Research 120, 103-113

ZW Anesbury, CB Driesener, B Page, S Bellman, B Sharp (2020), Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method, Journal of Marketing Management 36 (15-16), 1591-1610

P Barwise, S Bellman, V Beal (2020), Why do people watch so much television and video?: implications for the future of viewing and advertising, Journal of Advertising Research 60 (2), 121-134

L Simmonds, S Bellman, R Kennedy, M Nenycz-Thiel, S Bogomolova (2020), Moderating effects of prior brand usage on visual attention to video advertising and recall: An eye-tracking investigation, Journal of Business Research 111, 241-248

D Varan, M Nenycz-Thiel, R Kennedy, S Bellman (2020), The effects of commercial length on advertising impact: What short advertisements can and cannot deliver, Journal of Advertising Research 60 (1), 54-70

S Bellman, A Rask, D Varan (2019), How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption, Journal of Marketing Communications 25 (7), 763-782

S Bellman, M Nenycz-Thiel, R Kennedy, N Hartnett, D Varan (2019), Best measures of attention to creative tactics in TV advertising: when do attention-getting devices capture or reduce attention?, Journal of Advertising Research 59 (3), 295-311

S Bellman, J Murphy, SV Arismendez, D Varan (2019), How TV sponsorship can help television spot advertising, European Journal of Marketing 53 (1), 121-136

S Bellman, KB Murray (2018), Feedback, task performance, and interface preferences, European Journal of Information Systems 27 (6), 654-669

B Sharp, N Danenberg, S Bellman (2018), Psychological targeting, Proceedings of the National Academy of Sciences 115 (34), E7890-E7890

S Bellman, M Nenycz-Thiel, R Kennedy, L Larguinat, B McColl, D Varan (2017), What makes a television commercial sell? using biometrics to identify successful ads: demonstrating neuromeasures’ potential on 100 mars brand ads with single-source data, Journal of Advertising Research 57 (1), 53-66

S Bellman, JA Robinson, B Wooley, D Varan (2017), The effects of social TV on television advertising effectiveness, Journal of Marketing Communications 23 (1), 73-91+

L Simmonds, S Bellman, R Kennedy, S Bogomolova, M Nenycz-Thiel (2016), The Role Of Prior Brand Experience In Processing Advertising, Psychophysiology 53, S57-S57

J Brechman, S Bellman, JA Robinson, A Rask, D Varan (2016), Limited-interruption advertising in digital-video content: An analysis compares the effects of “midroll” versus “preroll” spots and clutter advertising, Journal of advertising research 56 (3), 289-298

J Juckel, S Bellman, D Varan (2016), The Utility of Arc Length for Continuous Response Measurement of Audience Responses to Humour. Israeli Journal for Humor Research 5 (1), 46-64

S Bellman, B Wooley, D Varan (2016), Program–ad matching and television ad effectiveness: A reinquiry using facial tracking software, Journal of Advertising 45 (1), 72-77

SF Zorn, S Bellman, JA Robinson, D Varan (2016), Cultural differences affect interactive television advertising, Journal of Marketing Communications 22 (1), 3-17

JM Brechman, S Bellman, JA Robinson, S Treleaven-Hassard, D Varan (2015), Which ticker format works best? Effects of updating and scrolling news content on viewer memory and program engagement, Journalism & Mass Communication Quarterly 92 (4), 970-985

S Bellman, JA Robinson, R Reid, D Varan (2015), Contextual priming effects of television programs on commercials: The moderating effects of age, Journal of Promotion Management 21 (5), 566-583

D Varan, A Lang, P Barwise, R Weber, S Bellman (2015), How Reliable Are Neuromarketers’ Measures of Advertising Effectiveness?: Data from Ongoing Research Holds No Common Truth among Vendors, Journal of advertising research 55 (2), 176-191

J Brechman, S Bellman, A Schweda, D Varan (2015), Interactive branded overlays, Journal of Broadcasting & Electronic Media 59 (1), 184-207

L Neale, S Bellman, S Treleaven-Hassard, JA Robinson, D Varan (2013), Unlocking the “Reminder” potential when viewers pause programs: Results from a laboratory test of a new online medium, Journal of Advertising Research 53 (4), 444-454

D Varan, J Murphy, CF Hofacker, JA Robinson, RF Potter, S Bellman (2013), What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?: How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies, Journal of Advertising Research 53 (2), 212-220

S Bellman, J Murphy, S Treleaven-Hassard, J O’Farrell, L Qiu, D Varan (2013), Using internet behavior to deliver relevant television commercials, Journal of Interactive Marketing 27 (2), 130-140

S Bellman, JR Rossiter, A Schweda, D Varan (2012), How coviewing reduces the effectiveness of TV advertising, Journal of Marketing Communications 18 (5), 363-378

J Rossiter, S Bellman (2012), Emotional branding pays off: How brands meet share of requirements through bonding, companionship, and love, Journal of Advertising Research 52 (3), 291-296

S Bellman, S Treleaven-Hassard, JA Robinson, A Rask, D Varan (2012), Getting the balance right, Journal of Advertising 41 (2), 5-24

S Bellman, A Schweda, D Varan (2012), Interactive TV advertising: iTV ad executional factors, Journal of Business Research 65 (6), 831-839

S Bellman, RF Potter, S Treleaven-Hassard, JA Robinson, D Varan (2011), The effectiveness of branded mobile phone apps, Journal of interactive Marketing 25 (4), 191-200

KB Murray, S Bellman (2011), Productive play time: the effect of practice on consumer demand for hedonic experiences, Journal of the Academy of Marketing Science 39, 376-391

S Treleaven-Hassard, J Gold, S Bellman, A Schweda, J Ciorciari (2010), Using the P3a to gauge automatic attention to interactive television advertising, Journal of economic psychology 31 (5), 777-784

S Zorn, W Jarvis, S Bellman (2010), Attitudinal perspectives for predicting churn, Journal of Research in Interactive Marketing 4 (2), 157-169

SR Dix, S Bellman, H Haddad, D Varan (2010), Using interactive program-loyalty banners to reduce TV ad avoidance: Is it possible to give viewers a reason to stay tuned during commercial breaks?, Journal of Advertising Research 50 (2), 154-161

S Bellman, A Schweda, D Varan (2010), Minimum effective frequency for interactive television ads, Journal of Direct, Data and Digital Marketing Practice 11, 281-301

S Bellman, A Schweda, D Varan (2010), The residual impact of avoided television advertising, Journal of advertising 39 (1), 67-82

S Bellman, A Schweda, D Varan (2010), The importance of social motives for watching and interacting with digital television, International Journal of Market Research 52 (1), 67-87

S Bellman, A Schweda, D Varan (2009), Viewing angle matters—Screen type does not, Journal of Communication 59 (3), 609-634

S Bellman, A Schweda, D Varan (2009), A comparison of three interactive television ad formats, Journal of Interactive Advertising 10 (1), 14-34

YW Lee, S Bellman (2008), An augmented model of customer loyalty for organizational purchasing of financial services, Journal of Business-to-Business Marketing 15 (3), 290-322

S Bellman (2007), Theory and measurement of type 1 and type 2 emotions, Australasian Marketing Journal 15 (1), 14-22

N Reading, S Bellman, D Varan, H Winzar (2006), Effectiveness of telescopic advertisements delivered via personal video recorders, Journal of Advertising Research 46 (2), 217-227

S Bellman, EJ Johnson, GL Lohse, N Mandel (2006), Designing marketplaces of the artificial with consumers in mind: four approaches to understanding consumer behavior in electronic environments, Journal of Interactive Marketing 20 (1), 21-33

S Bellman, EJ Johnson, SJ Kobrin, GL Lohse (2004), International differences in information privacy concerns: A global survey of consumers, The Information Society 20 (5), 313-324

S Bellman, JR Rossiter (2004), The website schema, Journal of interactive advertising 4 (2), 38-48

EJ Johnson, WW Moe, PS Fader, S Bellman, GL Lohse (2004), On the depth and dynamics of online search behavior, Management science 50 (3), 299-308

S Bellman, EJ Johnson, SJ Kobrin, GL Lohse (2004), International differences in information privacy concern: Implications for the globalization of electronic commerce, ACR North American Advances

DL Alpers, AC Taylor, P Sunnucks, SA Bellman, WB Sherwin (2003), Pooling hair samples to increase DNA yield for PCR, Conservation Genetics 4, 779-788

EJ Johnson, S Bellman, GL Lohse (2003), Cognitive lock-in and the power law of practice, Journal of Marketing 67 (2), 62-75

Steven Bellman, Nick Forster, Leonie Still, Cary L Cooper (2003), Gender differences in the use of social support as a moderator of occupational stress, Stress and Health: Journal of the International Society for the investigation of Stress

EJ Johnson, S Bellman, GL Lohse (2002), Defaults, Framing and Privacy: Why Opting In-Opting Out, Marketing letters 13, 5-15

GL Lohse, S Bellman, EJ Johnson (2000), Consumer buying behavior on the Internet: Findings from panel data, Journal of interactive Marketing 14 (1), 15-29

JR Rossiter, S Bellman (2005), Marketing communications, Pearson/Prentice Hall

JA Robinson, A Schweda, S Bellman, D Varan (2011), A map of the new television ad model landscape: Viewer and industry evaluations, ANZMAC 2011

S Bellman, J O’Farrell, L Qiu, J Murphy, D Varan (2010), Using the internet to snychronize television and IPTV advertising, The Direct/Interactive Marketing Research Summitt

D Varan, S Bellman (2008), The utility of Lab-based research in understanding televisions changing landscape, Empirical Generalizations in Advertising Conference

S Zorn, W Jarvis, S Bellman (2008), Identifying customers likely to churn, ANZMAC 2008: Marketing: Shifting the Focus from Mainstream to Offbeat

D Varan, S Bellman (2007), Digital television as persuasive technology, International Conference on Persuasive Technology, 243-252

JR Rossiter, S Bellman (2007), Do The New Branding Concepts Add To The Prediction Of Brand-Loyal Behavior And Heavy Usage Of The Brand?, American Academy of Advertising. Conference. Proceedings (Online), 15

S Bellman (2007), Implications of the changing media landscape for advertising research, Australian Market $ Social Research Society’s 2007 National Conference: The Changing Face of Research

D Varan, S Bellman, A Schweda (2005), Branded entertainment and the rise of explicit program integration, ANZMAC 2005: Broadening the Boundaries

A Schweda, S Bellman, D Varan (2005), Country differences in technology experience: The effect of teletext on iTV adoption in the United Kingdom, ANZMAC 2005: Broadening the Boundaries

S Bellman, A Schweda, D Varan (2005), Interactive television advertising: A research agenda, ANZMAC 2005: Broadening the Boundaries

S Bellman, G Pribudi, D Varan (2004), The impact of adding interactivity to television advertising on elaboration, recall and persuasion, ANZMAC 2004

H Reijonen, S Bellman, J Murphy, H Kokkonen (2021), Factors related to recycling plastic packaging in Finland’s new waste management scheme, Waste Management 131, 88-97

R Lee, H Khan, S Bellman (2021), Mere association of product image and travel destination, Annals of Tourism Research 86, 103062

L Simmonds, S Bogomolova, R Kennedy, M Nenycz‐Thiel, S Bellman (2020), A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention, Psychology & Marketing 37 (8), 1057-1067

S Bellman, D Varan (2020), Neuromarketing: How to Choose the Right Measures, The Handbook of Communication Science and Biology, 254-265

S Bellman, ZHS Abdelmoety, J Murphy, S Arismendez, D Varan (2018), Brand safety: the effects of controversial video content on pre-roll advertising, Heliyon 4 (12)

DL Alpers, FM Walker, AC Taylor, P Sunnucks, S Bellman, BD Hansen, (2016), Evidence of subdivisions on evolutionary timescales in a large, declining marsupial distributed across a phylogeographic barrier, PLoS One 11 (10), e0162789

J Juckel, S Bellman, D Varan (2016), A humor typology to identify humor styles used in sitcoms, Humor 29 (4), 583-603

JM Brechman, S Bellman, RF Potter, S Treleaven-Hassard, JA Robinson,  (2015), Branded Mobile Apps: Possibilities for Advertising in an Emergent Mobile Channel, Encyclopedia of Mobile Phone Behavior, 142-150

S Bellman, A Kemp, H Haddad, D Varan (2014), The effectiveness of advergames compared to television commercials and interactive commercials featuring advergames, Computers in Human Behavior 32, 276-283

S Bellman, S Treleaven-Hassard, JA Robinson, D Varan, RF Potter (2013), Brand communication with branded smartphone apps: First insights on possibilities and limits, NIM Marketing Intelligence Review 5 (2), 24-27

S Bellman, D Varan (2012), Modeling self-selection bias in interactive-communications research, Communication Methods and Measures 6 (3), 163-189

D Varan, J Murphy, C Hofacker, J Robinson, R Potter, S Bellman (2012), Cross-device synergy VERSUS Cross-media synergy, EG II: What works in the new age of advertising & marketing

S Bellman, JA Robinson, R Reid, D Varan (2011), Contextual advertising versus branded entertainment, Murdoch University. Audience Research Labs

S Bellman, T McGuire, D Varan (2010), Creative execution factors for IPTV ads, Murdoch University. Audience Research Labs

S Bellman, RF Potter, JA Robinson, D Varan (2010), Platform optimization, Murdoch University. Audience Research Labs

S Bellman, R Reid, JA Robinson, D Varan (2010), Addressable TV frequency, Murdoch University. Audience Research Labs

S Bellman, JA Robinson, R Reid, D Varan (2010), Branded pause, Murdoch University. Audience Research Labs

S Bellman, RF Potter, JA Robinson, D Varan (2010), Branded mobile phone apps, Murdoch University. Audience Research Labs

S Bellman, RF Potter, R Reid, JA Robinson, D Varan (2010), Ad choice, Murdoch University. Audience Research Labs

S Bellman, R Reid, JA Robinson, D Varan (2010), Are all screens equal for interaction?, Murdoch University. Audience Research Labs

S Bellman, A Rask, JA Robinson, D Varan (2010), Comparing interactive ad formats for online video, Murdoch University. Audience Research Labs

S Bellman, L Qui, J O’Farrell, J Murphy, D Varan (2009), Internet synchronized television advertising, Murdoch University. Audience Research Labs

S Bellman, JA Robinson, D Varan (2009), Platform synergy, Murdoch University. Audience Research Labs

S Bellman, JA Robinson, D Varan (2009), Effective iTV ad execution factors: Wink vs. Sky, Murdoch University. Audience Research Labs

A Rask, S Bellman, A Schweda, S Treleaven-Hassard, D Varan (2009), Profiling the ad avoider, Murdoch University. Audience Research Labs

S Bellman, A Rask, JA Robinson, D Varan (2009), Commercial loading, Murdoch University. Audience Research Labs

JA Robinson, A Rask, S Bellman, H Haddad, D Varan (2009), Psychological drivers of interaction, Murdoch University. Audience Research Labs

S Bellman (2009), The Web Ad Schema and grammatical analysis for web advertising sites: Using grammatical analysis to identify the consumer characteristics of visitors to web advertising sites, LAP Lambert Academic Publishing

D Varan, A Schweda, S Bellman (2008), Can TV ads be successfully repurposed to 2×2 screens?

S Bellman, H Haddad, D Varan (2008), Are all views created equal?, Murdoch University. Audience Research Labs

S Bellman, A Schweda, D Varan (2008), Minimum effective frequency for iTV ads, Murdoch University. Audience Research Labs

S Treleaven-Hassard, S Bellman, PD Drummond, D Marevic, D Varan (2008), Ad skipping: Novelty seeking or avoidance

A Rask, S Bellman, A Schweda, S Treleaven-Hassard, D Varan (2008), Addressable advertising, Murdoch University. Audience Research Labs

S Bellman, A Rask, JA Robinson, D Varan (2008), Limited interruption addressable TV, Murdoch University. Audience Research Labs

D Varan, S Treleaven-Hassard, J Gold, S Bellman, A Schweda, J Ciorciari, (2008), Using the P3a to gauge automatic attention to interactive television advertising

S Dix, S Bellman, H Haddad, D Varan (2007), Interactive program loyalty, Murdoch University. Audience Research Labs

D Varan, S Bellman (2007), The impact of interactive TV advertising

S Bellman, A Schweda, D Varan (2007), Interactive branded entertainment, Murdoch University. Audience Research Labs

S Bellman, A Schweda, D Varan (2007), Execution tactics for more effective iTV advertising, Murdoch University. Audience Research Labs

K Murray, S Bellman (2007), Playing games efficiently: Hedonic learning and loyalty, ACR North American Advances

A Schweda, A Hynd, S Bellman, D Varan (2006), Viewer and industry evaluations of New Ad models, Murdoch University. Audience Research Labs

S Bellman, A Schweda, D Varan (2006), The effects of interactive TV clutter, Murdoch University. Audience Research Labs

S Bellman, A Schweda, D Varan (2006), Program context effects on TV advertising, Murdoch University. Audience Research Labs

Duane Varan, Steve Bellman, A Hynd (2006), Submission in response to the” Meeting the Digital Challenge”, Submitted by The Interactive Television Research Institute Murdoch University-Western Australia April 18, 2006

S Bellman, D Varan, A Schweda (2006), Beyond exposure: Researching audience engagement with program and advertising content

S Bellman, C Winkler, A Schweda, D Varan (2005), Advertising on 3 screens: TV vs. PC vs. Portable video, Murdoch University. Audience Research Labs

S Bellman (2005), PVRs and the new landscape of television, OZ-E Culture 2005: Magic, Money and Myth

S Bellman, A Schweda, D Varan (2005), “Mere Interaction” effects, Murdoch University. Audience Research Labs

S Bellman, A Schweda, D Varan (2005), The residual impact of avoided TV advertising, Murdoch University. Audience Research Labs

S Bellman, A Schweda, D Varan (2005), Effects of coviewing on iTV ads, Murdoch University. Audience Research Labs

S Bellman, A Schweda, D Varan (2005), Uses and gratifications of iTV, Murdoch University. Audience Research Labs

S Bellman, A Schweda, D Varan (2005), Comparing ad models, Murdoch University. Audience Research Labs

L Still, S Bellman, G Soutar (2002), What is it worth? Gender differences In the salary outcomes of MBA graduates

S Bellman, JR Rossiter (2001), The Web Ad Schema, Working Paper, Graduate School of

L Still, S Bellman, J Kok (2001), How Do You Fare? Career Outcomes of MBA Graduates 1977-2001

R Burr, S Bellman (2001), Hate, Rage and Mischief? Or a Strategic Partner for Competitive Advantage? MBA Student’s Perceptions of Human Resource Management and their Implications for Management Education, Hate, Rage and Mischief? Or a Strategic Partner for Competitive Advantage