Professor Steven Bellman

Senior Marketing Scientist

Steven is the MediaScience Research Professor at the Ehrenberg-Bass Institute. His research focuses on viewer responses to media content and advertising. Much of this work is funded by the sponsors of the Beyond :30 project, who include many of the world’s leading TV networks and advertisers. Steven has a PhD from the University of New South Wales, and has published in Journal of MarketingJournal of the Academy of Marketing Science and Management Science. He is on the editorial boards of Journal of AdvertisingJournal of Interactive Marketing, and Communication Methods and Measures. He is the co-author, with John R. Rossiter, of the book Marketing Communications (Pearson Prentice Hall).

Academic Publications

Bellman, S., Nenycz-Thiel, M., Kennedy, R., Hartnett, N. and Varan, D. (2019), ‘Best Measures of Attention To Creative Tactics in TV Advertising’, Journal of Advertising Research, doi: 10.2501/JAR-2019-002

Bellman, S., Murphy, J., Arismendez, S. and Varan, D. (2019), ‘How TV sponsorship can help television spot advertising’, European Journal of Marketing, doi: 10.1108/ejm-10-2017-0651

Bellman, S., Abdelmoety, ZHS., Murphy, J., Arismendez, S. and Varan, D., (2018), ‘Brand safety: the effects of controversial video content on pre-roll advertising’, Heliyon, vol. 4, no. 12, e01041. doi: 10.1016/j.heliyon.2018.e01041

Sharp, B., Danenberg, N. and Bellman, S. (2018), ‘Psychological targeting’, Proceedings of the National Academy of Sciences, vol. 115, no. 34, E7890-E7890. doi: 10.1073/pnas.1810436115

Bellman, S., Rask, A., Varan, D. (2018), ‘How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption’,  Journal of Marketing Communications, doi: 10.1080/13527266.2017.1381860

Bellman, S., Nenycz-Thiel, M., Kennedy, R., Larguinat, L., McColl, B. and Varan, D. (2017), ‘What Makes a Television Commercial Sell? Using Biometrics to Identify Successful Ads. Demonstrating Neuromeasures’ Potential On 100 Mars Brand Ads with Single-Source Data’, Journal of Advertising Research, vol. 47, pp. 53-66, doi: 10.2501/jar-2016-051

Bellman, S., Robinson, J.A., Wooley, .B and Varan, D. (2017), ‘The effects of social TV on television advertising effectiveness’, Journal of Marketing Communications, vol. 23, no. 1, pp. 73-91, doi: 10.1080/13527266.2014.921637

Juckel, J., Bellman, S. and Varan, D. (2016), ‘A Humor Typology to Identify Humor Styles Used in Sitcoms’, International Journal of Humor Research, vol. 29, pp. 583-603.

Brechman, M., Bellman, S., Treleaven-Hassard, S., Robinson, J.A. and Duane Varan, D. (2016), ‘Limited Interruption Advertising in Digital Video: Effectiveness Compared to Pre-Roll and Clutter Advertising’, Journal of Advertising Research, vol, 56, pp. 289-298. doi: 10.2501/jar-2016-001

Bellman, S., Wooley, B. and Varan, D. (2016), ‘Program–Ad Matching and Television Ad Effectiveness: A Reinquiry Using Facial Tracking Software’, Journal of Advertising, vol. 45, no. 1, pp. 72-77. doi: 10.1080/00913367.2015.1085816

Bellman, Steven, Gerald L. Lohse, and Eric J. Johnson (1999). “Predictors of Online Buying Behavior.” Communications of the ACM, 42(12, December), 32-38. doi: 10.1145/322796.322805

Johnson, Eric J., Wendy W. Moe, Peter S. Fader, Steven Bellman, and Gerald L. Lohse (2004). “On the Depth and Dynamics of Online Search Behavior.” Management Science, 50 (3, March), 299-308. doi: 10.1287/mnsc.1040.0194

Lohse, Gerald L., Steven Bellman, and Eric J. Johnson (2000). “Consumer Buying Behavior on the Internet: Findings from Panel Data.” Journal of Interactive Marketing, 14(1), 15-29. doi: 10.1002/(sici)1520-6653(200024)14:1<15::aid-dir2>;2-c

Johnson, Eric J., Steven Bellman and Gerald L. Lohse (2003). “Cognitive Lock-In and the Power Law of Practice.” Journal of Marketing, 67(2, April), 62-75. doi: 10.1509/jmkg.

Bellman, Steven, Eric J. Johnson, Stephen J. Kobrin, and Gerald L. Lohse (2004). “International Differences In Information Privacy Concerns: A Global Survey of Consumers.” The Information Society, 20 (5, November/December), 313-324. doi: 10.1080/01972240490507956

Rossiter, John R. and Steven Bellman (2005). Marketing Communications: Theory and Applications. Frenchs Forest, NSW: Pearson Education Australia [ISBN: 1741032695].

Bellman, Steven, Eric J. Johnson, and Gerald L. Lohse (2001). “To Opt-In or Opt-Out? It Depends on the Question.” Communications of the ACM, 44(2, February), 25-27. doi: 10.1145/359205.359241

Bellman, Steven, Robert F. Potter, Shiree Treleaven-Hassard, Jennifer A. Robinson, and Duane Varan (2011). “The Effectiveness of Branded Mobile Phone Apps.” Journal of Interactive Marketing, 25(4), 191-200. doi: 10.1016/j.intmar.2011.06.001

West, Patricia M., Dan Ariely, Steve Bellman, Eric Bradlow, Joel Huber, Eric Johnson, Barbara Kahn, John Little, and David Schkade (1999). “Agents to the Rescue?” Marketing Letters, 10 (3, August), 285-300. doi: 10.1023/a:1008127022539

Bellman, Steven, Eric J. Johnson, Gerald L. Lohse, and Naomi Mandel (2006). “Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior In Electronic Environments.” Journal of Interactive Marketing, 20 (1, Winter), 21-33. doi: 10.1002/dir.20053

Rossiter, John R., and Steven Bellman (2012). “Emotional Branding Pays Off: How Brands Meet Share of Requirements Through Bonding, Companionship, and Love.” Journal of Advertising Research, 52(3), 291-296. doi: 10.2501/jar-52-3-291-296

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