Professor Steven Bellman

Senior Marketing Scientist

Steven is the MediaScience Research Professor at the Ehrenberg-Bass Institute. His research focuses on viewer responses to media content and advertising. Much of this work is funded by the sponsors of the Beyond :30 project, who include many of the world’s leading TV networks and advertisers. Steven has a PhD from the University of New South Wales, and has published in Journal of MarketingJournal of the Academy of Marketing Science and Management Science. He is on the editorial boards of Journal of AdvertisingJournal of Interactive Marketing, and Communication Methods and Measures. He is the co-author, with John R. Rossiter, of the book Marketing Communications (Pearson Prentice Hall).

Academic Publications

Steven Bellman, Jennifer A. Robinson, Ryan Reid, and Duane Varan (2015). “Contextual Priming Effects of Television Programs on Commercials: The Moderating Effects of Age.” Journal of Promotion Management, 21 (5), 566-583. doi: 10.1080/10496491.2015.1055039

Varan, Duane, Annie Lang, Patrick Barwise, René Weber, and Steven Bellman (2015). “How Reliable are Neuromarketers’ Measures of Advertising Effectiveness? Data from Ongoing Research Holds No Common Truth among Vendors.” Journal of Advertising Research, 55 (2, June), 176-191. doi: 10.2501/JAR-55-2-176-191

Brechman, Jean M., Steven Bellman, Robert F. Potter, Shiree Treleaven-Hassard, Jennifer A. Robinson, and Duane Varan (2015). “Branded Mobile Apps: Possibilities for Advertising in an Emergent Mobile Channel.” In Zheng Yan (Ed.), Encyclopedia of Mobile Phone Behavior (pp. 142-150). Hershey, PA: Information Science Reference. doi:10.4018/978-1-4666-8239-9.ch012.

Brechman, Jean M., Steven Bellman, and Duane Varan (2015). “Interactive Branded Entertainment.” Journal of Broadcasting and Electronic Media, 59 (1), 184-207. doi: 10.1080/08838151.2014.998223

Bellman, Steven, Jennifer A. Robinson, Brooke Wooley, and Duane Varan (2014). “The Effects of Social TV on Television Advertising Effectiveness.” Journal of Marketing Communications, Published online: 05 Jun 2014. doi: 10.1080/13527266.2014.921637

Bellman, Steven, Anna Kemp, Hanadi Haddad, and Duane Varan (2014). “The Effectiveness of Advergames compared to Television Commercials and Interactive Commercials featuring Advergames.” Computers in Human Behavior, 32 (March), 276-283. doi: 10.1016/j.chb.2013.12.013

Neale, Larry, Steven Bellman, Shiree Treleaven-Hassard, Jennifer A. Robinson, and Duane Varan (2013). “Unlocking the ‘Reminder Potential’ When Viewers Pause Programs: Results from a Laboratory Test of a New Online Medium.” Journal of Advertising Research, 53 (4, December), 444-454. doi: 10.2501/JAR-53-4-444-454

Zorn, Steffen F., Steven Bellman, Jennifer A. Robinson, and Duane Varan (2013). “Cultural Differences Affect Interactive Television Advertising.” Journal of Marketing Communications, Published online: 12 Sep 2013. doi: 10.1080/13527266.2013.833539

Varan, Duane, Jamie Murphy, Charles F. Hofacker, Jennifer A. Robinson, Robert F. Potter, and Steven Bellman (2013). “What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones? How Synergies Across Devices Result From Cross-Device Effects and Cross-Format Synergies.” Journal of Advertising Research, 53 (2, June), 212-220. doi: 10.2501/JAR-53-2-212-220

Bellman, Steven, Jamie Murphy, Shiree Treleaven-Hassard, James OíFarrell, Lili Qiu, and Duane Varan (2013). “Using Internet Behavior to Deliver Relevant Television Commercials.” Journal of Interactive Marketing, 27 (2, May), 130-140. doi: 10.1016/j.intmar.2012.12.001

Bellman, Steven, Gerald L. Lohse, and Eric J. Johnson (1999). “Predictors of Online Buying Behavior.” Communications of the ACM, 42(12, December), 32-38. doi: 10.1145/322796.322805

Johnson, Eric J., Wendy W. Moe, Peter S. Fader, Steven Bellman, and Gerald L. Lohse (2004). “On the Depth and Dynamics of Online Search Behavior.” Management Science, 50 (3, March), 299-308. doi: 10.1287/mnsc.1040.0194

Johnson, Eric J., Steven Bellman and Gerald L. Lohse (2003). “Cognitive Lock-In and the Power Law of Practice.” Journal of Marketing, 67(2, April), 62-75. doi: 10.1509/jmkg.

Bellman, Steven, Eric J. Johnson, Stephen J. Kobrin, and Gerald L. Lohse (2004). “International Differences In Information Privacy Concerns: A Global Survey of Consumers.” The Information Society, 20 (5, November/December), 313-324. doi: 10.1080/01972240490507956

Rossiter, John R. and Steven Bellman (2005). Marketing Communications: Theory and Applications. Frenchs Forest, NSW: Pearson Education Australia [ISBN: 1741032695].

Bellman, Steven, Eric J. Johnson, and Gerald L. Lohse (2001). “To Opt-In or Opt-Out? It Depends on the Question.” Communications of the ACM, 44(2, February), 25-27. doi: 10.1145/359205.359241

West, Patricia M., Dan Ariely, Steve Bellman, Eric Bradlow, Joel Huber, Eric Johnson, Barbara Kahn, John Little, and David Schkade (1999). “Agents to the Rescue?” Marketing Letters, 10 (3, August), 285-300. doi: 10.1023/a:1008127022539

Bellman, Steven, Eric J. Johnson, Gerald L. Lohse, and Naomi Mandel (2006). “Designing Marketplaces of the Artificial with Consumers in Mind: Four Approaches to Understanding Consumer Behavior In Electronic Environments.” Journal of Interactive Marketing, 20 (1, Winter), 21-33. doi: 10.1002/dir.20053

Murray, Kyle B., and Steven Bellman (2010). “Productive Play Time: The Effect of Practice on Consumer Demand for Hedonic Experiences.” Journal of the Academy of Marketing Science, 39(3), 376-391. doi: 10.1007/s11747-010-0205-6

Treleaven-Hassard, Shiree, Joshua Gold, Steven Bellman, Anika Schweda, Joseph Ciorciari, Christine Critchley, and Duane Varan (2010). “Using the P3a to Gauge Automatic Attention to Interactive Television Advertising.” Journal of Economic Psychology, 31 (5, October), 777-784. doi: 10.1016/j.joep.2010.03.007

@EhrenbergBasson Twitter

Now available as an eBook exclusively to Apple iBooks


The Ehrenberg-Bass Institute for Marketing Science is the world’s largest centre for research into marketing. Our team of market research experts can help you grow your brand and develop a culture of evidence-based marketing.