Senior Marketing Scientist
William has an extensive research background conducting projects for a range of local and international clients. He has experience in in-store research design, questionnaire development, data collection management, analysis and reporting of data. He is experienced in Distinctive Asset measurement. He has worked on projects for large-scale, multi-country projects which cover a wide range of product categories including; chocolates, breakfast cereals, beverages, personal care, insecticide products and household cleaning products.
Caruso, William et al. (2015). Exploring the effectiveness of endcap locations in a supermarket: early evidence from in-store video observations. ANZMAC
Caruso, William et al. (2014). Shopping When Hungry: Factors Influencing the Healthfulness of Supermarket Baskets. ANZMAC