Dr Zachary Anesbury
Senior Marketing Scientist
Dr Zachary Anesbury is a Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science.
Zac’s knowledge and expertise in consumer behaviour help shape the strategies of some of the world’s largest companies. He contributes to the multi-award-winning How Brands Grow – Live! team, training industry-based professionals on evidence-based growth strategies.
Dr Anesbury exclusively publishes his research within the highest quality journals; he is a multi-award-winning reviewer, serving on the Editorial Review Boards of two leading-edge academic industry-aligned journals, an Associate Editor of the Journal of Consumer Behaviour, and was the Lead Guest Editor for the Special Issue honouring Gerald Goodhardt.
Zac has won many awards for his research, including the UniSA Research and Enterprise Awards – Early Career Enterprise Winner (2022) and the ANZMAC-AMI (Australian & New Zealand Marketing Academy-Australian Marketing Institute) Industry Relevance Award Winner (2022).
Academic Publications
ZW Anesbury, C Davies, C Driesener, B Page, L Greenacre, S Yang (2023), Death by 1000 ‘true fans’: Do marketing laws apply to music listening?, Journal of Consumer Behaviour 22 (1), 82-97
C Davies, B Page, C Driesener, Z Anesbury, S Yang, J Bruwer (2022), The power of nostalgia: Age and preference for popular music, Marketing Letters 33 (4), 681-692
ZW Anesbury, S Bellman, C Driesener, B Page, B Sharp (2022), Ageism kills brands, Australasian Marketing Journal 30 (4), 364-370
ZW Anesbury, L Stocchi, G Trinh (2022), How websites compete in the Middle East: The example of Iran, Journal of Consumer Behaviour 21 (1), 121-136
ZW Anesbury, D Bennett, R Kennedy (2022), How persistent are duplication of purchase partitions?, Journal of Consumer Behaviour 21 (1), 137-152
ZW Anesbury, K Jürkenbeck, T Bogomolov, S Bogomolova (2021), Analyzing proprietary, private label, and non-brands in fresh produce purchases, International Journal of Market Research 63 (5), 597-619
L Stocchi, E Kemps, Z Anesbury (2021), The effect of mental availability on snack food choices, Journal of Retailing and Consumer Services 60, 102471 ZW
Anesbury, CB Driesener, B Page, S Bellman, B Sharp (2020), Net audiences: a comparison of the Sainsbury Normal Method and the Sainsbury Weighted Method, Journal of Marketing Management 36 (15-16), 1591-1610
ZW Anesbury, D Talbot, CA Day, T Bogomolov, S Bogomolova (2020), The fallacy of the heavy buyer: Exploring purchasing frequencies of fresh fruit and vegetable categories, Journal of Retailing and Consumer Services 53, 101976
B Page, Z Anesbury, S Moshakis, A Grasby (2019), Measuring Audience Reach Of Outdoor Advertisements : Using Bluetooth Technology To Validate Measurement, Journal of Advertising Research
S Bogomolova, Z Anesbury, L Lockshin, N Kapulski, T Bogomolov (2019), Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time, Journal of Retailing and Consumer Services 46, 121-129
Z Anesbury, C Graham, DR Bennett (2018), The effect of cumulative category and brand growth on competitive intensity, Australian & New Zealand Marketing Academy (ANZMAC 2018)
B Page, Z Anesbury, S Moshakis, A Grasby (2018), Measuring audience reach of outdoor advertisements: Using Bluetooth technology to validate measurement, Journal of advertising research 58 (4), 456-463
Z Anesbury, Y Nguyen, S Bogomolova (2018), Getting a “sweet” deal: does healthfulness of a sub-brand influence consumer loyalty?, European Journal of Marketing 52 (9/10), 1802-1826
Z Anesbury, L Greenacre, AL Wilson, A Huang (2018), Patterns of fruit and vegetable buying behaviour in the United States and India, International Journal of Market Research 60 (1), 14-31
Z Anesbury, M Winchester, R Kennedy (2017), Brand user profiles seldom change and seldom differ, Marketing Letters 28, 523-535
Z Anesbury, L Greenacre, AL Wilson, A Huang (2018), Patterns of fruit and vegetable buying behaviour in the United States and India, International Journal of Market Research 60 (1), 14-31
Z Anesbury, M Winchester, R Kennedy (2017), Brand user profiles seldom change and seldom differ, Marketing Letters 28, 523-535
GT Trinh, ZW Anesbury, C Driesener (2017), Has behavioural loyalty to online supermarkets declined?, Australasian Marketing Journal 25 (4), 326-333
Z Anesbury, M Nenycz‐Thiel, J Dawes, R Kennedy (2016), How do shoppers behave online? An observational study of online grocery shopping, Journal of Consumer Behaviour 15 (3), 261-270
GT Trinh, ZW Anesbury (2015), An investigation in brand growth and decline across categories, International Journal of Market Research 57 (3), pp. 347-356
Anesbury, Z, Kapulski, N, Lockshin, L, Bogomolov, T, Bogomolova, S, 2021, New brand buying, it does happen, but not often, Corporate Report #100, Ehrenberg-Bass Institute.
Davies, D, Page, B, Driesener, C, Yang, S, Bruwer, J, Anesbury, Z, Sharp, B, Mariah or Mozart? Do marketing laws apply to music listening? Corporate Report #101, Ehrenberg-Bass Institute.
Anesbury, Z, Nenycz-Thiel, M, Kennedy, R & Dawes, J, 2014, Shopping takes only seconds…in-store and online, Corporate Report #67, Ehrenberg-Bass Institute.
Sharp, B, Nenycz-Thiel, M, Martin, J, Anesbury, Z & McColl, B 2017, Are Big Brands Dying?, Corporate Report #74, Ehrenberg-Bass Institute.
Nguyen, Y, Anesbury, Z & Bogomolova, B, 2018, The ‘health-conscious’ consumer – a real market segment or just a unicorn?, Corporate Report #85, Ehrenberg-Bass Institute.
Bennett, D, Anesbury, Z, Graham, C, 2018, Buying in a heavy industrial context, Corporate Report #88, Ehrenberg-Bass Institute.
Y Nguyen, ZW Anesbury, S Bogomolova (2018), Report 85: The ‘health-conscious’ consumer–a real market segment or just a unicorn?
Z Anesbury, M Nenycz-Thiel, R Kennedy, J Dawes (2014), Shopping takes only seconds… in-store and online, Ehrenberg-Bass Report for Corporate Sponsors 65, 2014
ZW Anesbury (2014), How online shoppers behave: describing and comparing patterns in online supermarket shopper behaviour, Ehrenberg-Bass Institute for Marketing Science, University of South Australia
ZW Anesbury (2012), An Investigation of the Consistency of Partitions: Across Time, Countries and Categories, Ehrenberg-Bass Institute for Marketing Science, University of South Australia
ZW Anesbury, J Dawes, R Kennedy, M Nencyz-Thiel (2012), Supermarket Shelving: A Conceptual Paper on the Value of Shelf Position, ANZMAC
ZW Anesbury, R Kennedy, M Banelis (2011), The Consistency of Partitions Across Time, ANZMAC
