How important are wine medals and how much can we rely on those who assign them?
Author: Corsi, Armando
Abstract: Little research has been done on the importance of medals and awards. This article discusses the impact of wine show awards on the purchase decisions of wine consumers. Study shows that awards in the wine industry contribute largely to the popularisation of wine, allowing consumers to quickly discern special wines from ordinary ones
Publication: Wine and Viticulture Journal, Vol. 27, no. 6 (2012), pp. 85-86